Jim Farthing

❗️BREAKING: Adobe has created a new 50-person AI research org called CAVA (Co-Creation for Audio, Video, & Animation). I can’t help but wonder if OpenAI’s Sora has been a wake up call for Adobe to formalize and accelerate their video and multimodal creation efforts? While Adobe has publicly released generative AI tools for image creation (think Firefly, Photoshop Generative Fill etc). But video and animation has been neglected thus far — largely relegated to vision videos and sneak previews at Adobe MAX. Adobe’s initial focus on images over video could mirror internal dynamics between the two relevant product areas in digital media — DI and DVA… 1) DI or Digital Imaging group is responsible for the behemoth that is Photoshop, and industry standard tools like Lightroom. 2) DVA or Digital Video & Audio group owns tools like Premiere, After Effects, Audition etc. DI owns by far Adobe’s most popular product and revenue generator (Photoshop!), and tends to get more attention and resources than DVA. This investment disparity might also explain Premiere and After Effects stability issues 😝 But now having a horizontal research team exploring the full suite of capabilities to reimagine video/animation authoring could be just what the doctor ordered. Congrats @GauthamMysore and @Adobe. Excited to see the research this group will produce to bridge the gap between idea and produced video! 🧠 ➡️ 🎥 *Enjoyed this post? You might also enjoy my feed on all things AI and Spatial Computing: @bilawalsidhu