Passionate about data, technology and algorithms to enhance marketing. Gartner analyst covering AI and measurement methods that impact decisions. Views my own.
Minneapolis, MN
Joined January 2015
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Jason McNellis retweeted
Join me and @jmaconanalytics on 3/17 for our (free!) @Gartner_inc webinar: "The 4 Elements That Make Marketing Analytics More Impactful." Register here: gartner.com/webinar/3996770 #marketing #analytics #marketinganalytics
Jason McNellis retweeted
If you missed this morning's CMO Strategic Priorities seminar with @jbwphoto, you can still watch the hour-long session. We shared results from our study of CMOs and senior #marketing leaders conducted late in 2020
Watch here: gartner.com/en/webinars/3993…
just summarized one of my sessions from Gartner's virtual 2020 Marketing Symposium. Thank you to the hundreds and hundreds who attended "Build a Best-in-Class Marketing Analytics Strategy"!
A special callout to a few who made an…lnkd.in/ddX38Gh Cmo.com
Jason McNellis retweeted
Gartner predicts. Do You #Agree?! “By 2023, 60% of #CMOs will slash the size of their #marketing #analytics departments by 50% because of a failure to realize promised #improvements.”
A great post by @jmaconanalytics. More @ gtnr.it/2S41OcR
#d…lnkd.in/ggC2y9H
Ever wonder what a data scientist really does? Now we know with this "A Peep Into the Life Of A Data Scientist." This year's winner of the World’s Finest Science-Themed Peeps Diorama Contest. lnkd.in/dvgnhHr
#GoldenPeep #DataScience #MachineLearni…lnkd.in/dD4gGmm
If you are an “algorithmic marketer” focused in the US, your machine learning models have likely never been “dumber” than they were in March, though April may unfortunately be a close second. But it doesn’t need to be that way. As…lnkd.in/eyP3YPc lnkd.in/e3UmnTA
Jason McNellis retweeted
"The brands the emerge from the period uncertainty won't be the ones that offered the most effusive expressions of care but are nimble enough to listen & respond to the needs of their customers."
Marketers Deploy Customer Listening During #COVID19 Pandemic
blogs.gartner.com/augie-ray/…
Jason McNellis retweeted
What Is Machine Learning's Impact on Marketing Personalization? by @domnicastro bit.ly/2SGLBvb
Jason McNellis retweeted
.@mgualtieri @kjellkeli @forrester @jmaconanalytics @JenPolk1 @mmmathers @Gartner_MKTG @Gartner_inc @JTreiber @RevTrax @Natl_Positions on machine learning's impact on marketing personalization
What Is Machine Learning's Impact on Marketing Personalization? by @domnicastro bit.ly/2SGLBvb
Agree about @johnrockhold. Experienced the same when I left.
#gratitude When you realize your former clients remain friends for life after you've left the job. Thanks @johnrockhold and thanks @SpotlightAR. Good luck this weekend! #GoChiefs
Jason McNellis retweeted
Gartner analyst @jmaconanalytics shares 2 #marketing #hacks to make better data-driven decisions. Read more #GartnerMKTG #CMO #Marketer #Data @Gartner_MKTG gtnr.it/2QPmqG4
Jason McNellis retweeted
Your #marketing plans should be informed by #PurchaseIntent gtnr.it/2rX6yqX via @jmaconanalytics of @Gartner_inc
#IntentData #Intent #B2B #B2Bmarketing
I'm excited to announce my latest research report: Turbocharge Your Marketing And Personalization With These Three AI Algorithms (subscription required)
Special thanks to six of my connections who shared some of their time and exp…lnkd.in/eEfa6QV lnkd.in/ePGCXWb
After 17 years his words still hold-up as the best data improves #MachineLearning and #prescriptiveanalytics. #GartnerMKTG
“The person with the best data, on average and over time, tends to win” - @jmaconanalytics ‘s mentor circa 2001 #GartnerMKTG
I've seen Lizzy's talk track--good, practical advice! Highly recommended!
Curious about the link between elk and #martech? Come see my session, "The Marketing Analytics Roadmap," on Wednesday, 1pm, Salon 5. #GartnerMKTG
Jason McNellis retweeted
The presentation that @jmaconanalytics put together on how to analyze your data is a lot of fun. Check out, "Numbers Are Not Equal, Which Will You Bet Your Marketing Dollars On?" at 2:15 in Ballroom A. #GartnerMKTG
Jason McNellis retweeted
“We all know shark attacks correlate to ice cream sales but not because dairy-fed humans taste better.” @jmaconanalytics on the pitfalls of retrospective studies. #gartnermktg
Vendor content varies a lot in quality. This one is far above average. I wish more vendors and experts systematically quantified their experience. #mmm #marketingmeasurement
Are your #promotions not producing like they used to? Promotions' have had a higher ROI than #advertising but Analytic Partners' ROI Genome has shown that this has reversed, with media now 35% more efficient on average! Download the report now goo.gl/sZbpCB