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ALT The cover of Jenny’s book, “Organic Social Media, How to Build Flourishing Online Communities.” It’s bright yellow with a colorful hashtag and social icons.
ALT Image of a small, stuffed beaver cell phone holder, holding a green and white affirmation card, which reads, “MANIFESTATION If you could have anything you wanted, what would it be? Get specific, and get greedy. You are holding a magic wand, and you can conjure up anything. Could it be that when you declare your wishes out loud you’re actually casting a spell for your dreams to come true? Or is it just that, in a very practical sense, the more people you speak with about your desires, the more folks there are who know what you want and might have the means to help you make them happen? Either way, stop waiting and start manifesting. (But don’t use that word if you don’t want to.)”
ALT One, it should keep its decentralized nature in the background for average users. Most users will be perfectly happy to use the company’s default server for a long time to come. When the app does open up to other servers using its custom protocol, the company should strive to ensure that it remains easy to find friends who might be joining from elsewhere. (Mastodon today finally took that hint, announcing it would begin to add new users to a default server without requiring them to choose.) Two, Bluesky should lean into decentralization as a tool to grow the user base. As soon as the company feels confident it can safely moderate an order of magnitude more users, it should let developers loose on building mobile apps, desktop apps, and whatever other useful bots and tools will grow the ecosystem. There’s a chance for Bluesky to become an ongoing design playground in a way that Twitter only briefly ever was — but the company needs to seize that moment before it passes.
