Don't rely on Google to deliver traffic as it once did, and certainly not to build your brand. All the more so, don't rely on LLMs for traffic. Also, do not rely on LLMs to build your brand (it's the brand being built that gets you into LLM). This isn't "Google" or "SEO" is dead. This is, you never should have done this. The web has become inflated with content and was heading for a market correction WAY before AI ever came on the scene. LLMs, and the subsequent new performance trends they produce, have merely been the vehicle to execute the correction the market ALREADY needed (and there's still a lot more correction to happen). I think this is a basic point every marketer needs to understand. It definitely puts a lot of performance marketing against a wall, but also means a new paradigm of what consumer expectations will be. Making this conversation extremely important for brand and creative marketers as well! Huge thanks to @mrmattdavies ⚡️& @justcreative 🦩 for having me on the Just Branding Podcast! Definitely give the full episode a listen! pod.co/just-branding/why-bra…