I help experience-led brands become the feeling people return to β Start with the Foundation Package or a 1:1 Pro Christo Solo βοΈ
Lagos, Nigeria
Joined June 2022
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Thereβs nothing better than a brand that people actually feel, and can envision their lives around.
Most experience-led brands launch the menu, the collection, the product, the space, but they donβt launch the feeling.
Thatβs usually why people leave when something shinier opens.
The brands that keep people arenβt just selling better. Theyβre mirroring something the audience already feels and then amplifying it. Seen. Held. Like they belong. Like the brand already knows them a little.
Thatβs the work I do.
Emotional foundations for hospitality, fashion, and lifestyle brands. The positioning and messaging that make the relationship harder to copy.
I work with founders anywhere.
If the offer is there but the feeling isnβt yet, the usual first step is the Brand Foundation Package or a paid 1:1.
Link in bio if you want to see which one fits.
Or just DM me.
Lamide | Brand Strategist β¨π retweeted
Grey has the best activation >>>>
Main character energy as always.
Headline sponsor for a reason @greyfinance
My phone battery was down, couldnβt find an iPhone charger.
Then someone showed me , Greyβs charging table.
10/10 thoughtful behavior
The mixer should be like this today. That live bandπββοΈπββοΈ
Moonshot reminded me that we are an ecosystem and we all depend on one another .
Click to read my review of @moonshotbytc by @TechCabal
linkedin.com/posts/emmanuel-β¦
Lamide | Brand Strategist β¨π retweeted
Yesterday, i themed my plans for Moonshot by TechCabal 2026 Day 1 to involve me betting my creator career on telling the stories of African fintechs more.
I spoke to a number of fintech brands, seeking more info around the popular areas involved with fintechs onsite (e.g. funding rounds, product launches or impressive numbers) but most importantly, I asked some questions with the intent to tell the stories of the people and brands whose products makes our everyday lives become easier (like that one experience in Ghana where Grey @greyfinance saved me, one that made this conviction more personal for me).
I spoke to brands (definitely Grey topped my list π) who are aiming to reach further impact for people like me, and whose products have made peopleβs ambitions become more achievable because such brand built the right financial solution.
Again, see yβall today and be on the lookout for my outputs from yesterday (I milked it in speaking to some amazing teams π€)
I attended Moonshot 2024 to get a better direction of where Iβm going in my marketing career, and I indeed got the value that I needed, including opportunities that placed me in rooms nationally and cross-border out of Nigeria.
Moonshot 2025 gave me more leverage, the exposure to the right persons who will catalyze my career to multiple levels (especially in the fintech industry, event, and creators economy)
Now that Day 1 is almost over, Iβm actually so glad to have been back again this year for Moonshot 2026, now as an event marketing king and African fintech storyteller, simply because I know where I am going, as far as my specified goal is concerned and finding the resources needed is involved.
Follow me closely as I share my experience here and my coverage of certain African fintechs who have impacted the continent, at Moonshot by TechCabal 2026, today and tomorrow π€Β
Me and my team are cooking π§βπ³
Lamide | Brand Strategist β¨π retweeted
Prime pass users and you know youβd be leaving early today , I have a package for you πββοΈπ DM
I just remembered something else from the Grey keynote.
They talked about being able to save in different currencies. So you could earn in one currency and choose to save in another.
And I honestly think thatβs really cool.
The idea that Iβm not restricted to earning and keeping all my money in Naira feels like such an interesting shift in how we think about money, especially for people whose income already moves across currencies.
It also made me think about how much financial products are starting to evolve around the way people actually live and earn now.
Anyway, just a thought I had while sitting here. π
Grey asked, βWhere are you going?β
And I think part of the answer is: wherever my money needs to go too.
You guys, I want merch. If your company has merch please I want.
Especially stickers!!! Iβm collecting space on my laptop for stickers and in return your brand shows up for free in my content, and anywhere I go π
Lamide | Brand Strategist β¨π retweeted
Mastercard and Interswitch has brought Google Pay to Nigeria, as announced today at #MoonshotByTechCabal
Lamide | Brand Strategist β¨π retweeted
I attended Moonshot 2024 to get a better direction of where Iβm going in my marketing career, and I indeed got the value that I needed, including opportunities that placed me in rooms nationally and cross-border out of Nigeria.
Moonshot 2025 gave me more leverage, the exposure to the right persons who will catalyze my career to multiple levels (especially in the fintech industry, event, and creators economy)
Now that Day 1 is almost over, Iβm actually so glad to have been back again this year for Moonshot 2026, now as an event marketing king and African fintech storyteller, simply because I know where I am going, as far as my specified goal is concerned and finding the resources needed is involved.
Follow me closely as I share my experience here and my coverage of certain African fintechs who have impacted the continent, at Moonshot by TechCabal 2026, today and tomorrow π€Β
Me and my team are cooking π§βπ³
The cake at this banquet hall is very soft π₯Ή
I have eaten and Iβm very full π₯Ήπ₯Ή
Mind you, I asked this man for more of the meat sauce and he just packed meat for me ππ₯Ή
Lamide | Brand Strategist β¨π retweeted
Youβre probably already at moonshot but creatives, day 2 is where the money is at. Here are the sessions Iβd be trying to attend on day 2 of #Moonshot2026
The cake at this banquet hall is very soft π₯Ή
I have eaten and Iβm very full π₯Ήπ₯Ή
Mind you, I asked this man for more of the meat sauce and he just packed meat for me ππ₯Ή
Lamide | Brand Strategist β¨π retweeted
Grey just launched Paycheck at Moonshot. I look forward to the demo later today. Iβve finally met a couple of people I used to work with on the content team. I think Iβm too awkward for these gatherings.
Went looking for my first meal of the day and ran into some doctors contributing to the physician/dentist deficit. I urge MDCN to mandate doctor
@efunkunle_ @TheFiyinAtinmo
βWhy are you at moonshot?β
To run into my mutuals and take selfies
Hi, @Didi_talks @TheIgboWolf @Premauj @lamideee_a
