Marcelo Gutierrez (@marcelogtz) header
Marcelo Gutierrez (@marcelogtz) profile picture

CEO de Interius, Consultora de Estrategia Digital. NFL Addict.

Monterrey, Nuevo León
Joined March 2011
Photo by Marcelo Gutierrez (@marcelogtz)Photo by Marcelo Gutierrez (@marcelogtz)Photo by Marcelo Gutierrez (@marcelogtz)Photo by Marcelo Gutierrez (@marcelogtz)Photo by Marcelo Gutierrez (@marcelogtz)Photo by Marcelo Gutierrez (@marcelogtz)Photo by Marcelo Gutierrez (@marcelogtz)Photo by Marcelo Gutierrez (@marcelogtz)Photo by Marcelo Gutierrez (@marcelogtz)Photo by Marcelo Gutierrez (@marcelogtz)
Marcelo Gutierrez retweeted
I wrote down literally everything I've learned about the journey from startup founder ($0) to scaleup CEO ($25billion). This thread is the on the lessons in LEADING. Several more threads coming on different topics.
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Marcelo Gutierrez retweeted
Cinco medallas para México en Paris 2024… Fueron 23 atletas entre los 8 mejores del mundo. Prueba de que el talento existe. Falta un sistema que les impulse al siguiente nivel…
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Marcelo Gutierrez retweeted
Tim Cook recalls Steve Jobs' famous saying
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Marcelo Gutierrez retweeted
100 megapixels photo of the Moon captured with a 16” telescope. [📹 Rami Ammoun / rami_astro] teapawt.net/i/status/1812402289279…
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Marcelo Gutierrez retweeted
Thread of surreal painting details 🧵 1. Light reflection in the eye
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Marcelo Gutierrez retweeted
“Often times, the ones that are successful loved what they did so they could persevere when it got really tough.” ~ Steve Jobs
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Marcelo Gutierrez retweeted
Así está la cancha de Bayer Leverkusen. El club festeja su primer título de Bundesliga en 119 años de historia.
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Marcelo Gutierrez retweeted
Demoledor discurso. Escúchenlo y pregúntense ¿de qué lado de la historia estoy? O están mis padres Mis amigos ¿Qué estoy defendiendo? Eso, o háganse pendejos y cuando venga la oscuridad van a decir, otra vez, "no votamos por esto".
Tienen que escuchar el urgente llamado que hace @cayetanaAT a los jóvenes mexicanos para defender la democracia. Aquí un extracto de su participación en el @FDIdeas
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Marcelo Gutierrez retweeted
Perfect timings on television
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Marcelo Gutierrez retweeted
I often asked myself these questions about my direct reports: 1.  Is this person smarter than I am? 2.  Is this person better at their job than I could be? 3.  If I were graduating Sloan today, would I be excited to go to work for this person? Helped me get to ground truth on my team.
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Marcelo Gutierrez retweeted
Thread of cities photographed from above 1. Venice, Italy 🇮🇹
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Marcelo Gutierrez retweeted
Lessons Steve Jobs wanted to pass on. Written right before he died. In his own words: 1. ON BUILDING A REAL COMPANY: I hate it when people call themselves “entrepreneurs” when what they’re really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They’re unwilling to do the work it takes to build a real company, which is the hardest work in business. That’s how you really make a contribution and add to the legacy of those who went before. You build a company that will still stand for something a generation or two from now. That’s what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That’s what I want Apple to be. 2. ON TASTE OVER MARKET RESEARCH: Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!'" People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page. 3. ON COMBINING IDEAS FROM DIFFERENT FIELDS: Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There’s something magical about that place. There are a lot of people innovating, and that’s not the main distinction of my career. The reason Apple resonates with people is that there’s a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the best people working on the original Mac were poets and musicians on the side. In the seventies computers became a way for people to express their creativity. Great artists like Leonardo da Vinci and Michelangelo were also great at science. Michelangelo knew a lot about how to quarry stone, not just how to be a sculptor. 4. ON KNOWING WHY YOUR CUSTOMERS PAY YOU: People pay us to integrate things for them, because they don’t have the time to think about this stuff 24/7. If you have an extreme passion for producing great products, it pushes you to be integrated, to connect your hardware and your software and content management. You want to break new ground, so you have to do it yourself. 5. ON WHAT HAPPENS WHEN YOU SHIFT THE FOCUS FROM GREAT PRODUCTS TO MORE SALES: I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company. John Akers at IBM was a smart, eloquent, fantastic salesperson, but he didn’t know anything about product. The same thing happened at Xerox. When the sales guys run the company, the product guys don’t matter so much, and a lot of them just turn off. 6. ON GREAT PRODUCTS BEING THE FOUNDATION OF AN ENDURING COMPANY: My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits, were the motivation. Sculley flipped these priorities to where the goal was to make money. It’s a subtle difference, but it ends up meaning everything: the people you hire, who gets promoted, what you discuss in meetings. 7. ON BEING HONEST AND DIRECT WITH YOUR TEAM: I don’t think I run roughshod over people, but if something sucks, I tell people to their face. It’s my job to be honest. I know what I’m talking about, and I usually turn out to be right. That’s the culture I tried to create. We are brutally honest with each other, and anyone can tell me they think I am full of shit and I can tell them the same. And we’ve had some rip-roaring arguments, where we are yelling at each other, and it’s some of the best times I’ve ever had. I feel totally comfortable saying “Ron, that store looks like shit” in front of everyone else. Or I might say “God, we really fucked up the engineering on this” in front of the person that’s responsible. That’s the ante for being in the room: You’ve got to be able to be super honest. 8. ON KEEPING THE TEAM EXCELLENT I was hard on people sometimes, probably harder than I needed to be. I remember the time when Reed (his son) was six years old, coming home, and I had just fired somebody that day, and I imagined what it was like for that person to tell his family and his young son that he had lost his job. It was hard. But somebody’s got to do it. I figured that it was always my job to make sure that the team was excellent, and if I didn’t do it, nobody was going to do it. 9. ON TAKING ADVANTAGE OF THE GREAT WORK THAT WAS CREATED BEFORE YOU: What drove me? I think most creative people want to express appreciation for being able to take advantage of the work that’s been done by others before us. I didn’t invent the language or mathematics I use. I make little of my own food, none of my own clothes. Everything I do depends on other members of our species and the shoulders that we stand on. And a lot of us want to contribute something back to our species and to add something to the flow. It’s about trying to express something in the only way that most of us know how. We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That’s what has driven me. 10. ON CONSTANT REFINEMENT AND PERPETUAL MOTION: You always have to keep pushing to innovate. Dylan could have sung protest songs forever and probably made a lot of money, but he didn’t. He had to move on, and when he did, by going electric in 1965, he alienated a lot of people. His 1966 Europe tour was his greatest. He would come on and do a set of acoustic guitar, and the audiences loved him. Then he brought out what became The Band, and they would all do an electric set, and the audience sometimes booed. There was one point where he was about to sing “Like a Rolling Stone” and someone from the audience yells “Judas!” And Dylan then says, “Play it fucking loud!” And they did. The Beatles were the same way. They kept evolving, moving, refining their art. That’s what I’ve always tried to do—keep moving. Otherwise, as Dylan says, if you’re not busy being born, you’re busy dying.
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Marcelo Gutierrez retweeted
Every NFL teams season in a Simpsons clip: a thread
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Marcelo Gutierrez retweeted
Un verdadera belleza. Conmovedor. La gran Tracy Chapman y una canción que es sabiduría pura. teapawt.net/RealBrittain/status/17…
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Marcelo Gutierrez retweeted
worst cold weather NFL games in history… a thread 🧵 some of the most memorable games in history cold weather games are so unique & wild 🥶❄️ can’t wait for Bills/Steelers Sunday & Chiefs/Dolphins tonight 2013 Lions @ Eagles 8” of snow during game The Blizzard Bowl
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Marcelo Gutierrez retweeted
In case you have ever wondered, this is what a total solar eclipse look like from an airplane [📹 Sylvain Chapeland, timelapse]
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Marcelo Gutierrez retweeted
Troy Polamalu vibes
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Marcelo Gutierrez retweeted
Consciously tapping into my unconscious has given me many of my best ideas. Good playbook here. ⬇️
Thomas Edison, Napoleon Hill, and Albert Einstein — arguably three of the top achievers of all time — all had one thing in common: They recognized and utilized the power of their subconscious. Edison famously said: “Never go to sleep without a request to your subconscious.” But how does this work, and what does this look like in practice? Your Subconscious When you sleep, your conscious brain shuts down, but your subconscious brain keeps working. Your subconscious brain is responsible for functions like breathing and heartbeat, so it’s always on and working. Not only does the subconscious work hard at night, but it’s always there in the background, working hard even when you’re awake. Have you ever needed to make a big decision, and decided you should probably “sleep on it” before you decide? Or what about when you can’t remember a word or someone’s name, but as soon as you stop trying, it just pops into your head? Or have you ever had great ideas when you’re in the shower or while zoned out when driving? This is using the power of your subconscious. Remove the interference of your conscious mind, and your subconscious is free to go to work. “Your subconscious mind works continuously, while you are awake, and while you sleep.” — Napoleon Hill Brain Waves To explain this technique, we have to understand brain waves. We have 5 different brain waves: Gamma — this is where you might experience ‘aha’ moments and great insights — the brain wave you’ll experience when you’re feeling on fire with your work Beta — the most common waking brain wave — the ‘work’ brain wave Alpha — the last of the conscious brain waves — where you are relaxed but alert, such as during meditation or a ‘flow’ state Theta — the dreaming brain wave — light sleep or very deep relaxation Delta — deep, dreamless sleep — associated with rest and recovery Hypnagogia The stage between being asleep and awake is known as hypnagogia, and occurs when there are large amounts of both alpha and theta brain waves. It’s during this stage that your subconscious thrives. Your brain is shifting from alert alpha waves to sleeping theta waves, and no particular wave is dominant at this stage — meaning you’re somewhere in the middle of wakefulness and sleep. While we have little to no control over dreams, we do have control over this state, once we learn how to direct our subconscious. Dr. Mike Dow, author of Your Subconscious Mind Can Change Your Life — a book about the incredible power of the subconscious mind and all the science behind why it is so powerful, explains, “Delivering suggestions to your subconscious brain while you’re in this state can help you achieve amazing goals in your conscious, everyday life.” Mary Shelley came up with Frankenstein during a dream, just as she drifted off to sleep. Salvador Dali came up with lots of his painting ideas during this in-between stage. This stage between awake and asleep is where the magic happens, and you have the ability to focus this power in whichever direction you choose. Subconscious request answers often manifest during this time, where the prefrontal cortex is switched off, and your subconscious is dominant. Your subconscious also thrives when you’re relaxed but alert, experiencing alpha brain waves. This is the dominant brain wave during meditation, and a great place to have epiphanies and experience creative spurts. This is the dominant brain wave you experience when out for a walk, in the shower, or any other activity where you zone out and the volume of your consciousness turns down. That’s why so many great ideas come while you’re in the shower, or immersed in some other task. Requests to Your Subconscious So how does this work? When you’re asleep, your brain is making new connections that will be available to the conscious mind when you wake up. This is the process that you can tap into. This is taking “What you focus on, expands” to another level. We can intentionally direct the focus of the subconscious to where we want it to work through the night. Jack Canfield, author of the Chicken Soup for the Soul series, likens this to having a night crew on duty and telling them the exact tasks you want them to do while you’re at home in bed. He explains: “The untapped power of the subconscious mind can lead you to new success in your personal life and business life.” Physical Manifestations of the Subconscious What goes on in your subconscious influences what happens at a conscious level — your subconscious can actually change your life. Napoleon Hill explains, “The subconscious mind will translate into its physical equivalent, by the most direct and practical method available.” Napoleon Hill used this technique to come up with the name for his well-known book Think & Grow Rich. He couldn’t think of a title for his book that he was completely happy with, and one night he gave his subconscious a “thrashing” and demanded that it provide him with an answer. He woke up in the middle of the night with his million-dollar title. “If your subconscious brain can see it, your conscious brain can then create it.” — Dr. Mike Dow Similarly, Jack Canfield explains: “Your thoughts are powerful. They are real, they are measurable, they are energy.” How to Make a Request When you’re asleep, your brain is making new connections that will be available to the conscious mind when you wake up. If you can focus and direct these connections onto a specific problem, question, or request, you can productively make use of this phenomenon. These new connections not only give you answers or better understanding, but can also boost your creativity. That’s why mornings are a great time for creative work, and why so many creatives swear by the early morning routines. Use this time in the morning to go back to your requests, and do some journalling. Sometimes, the answer will be immediately clear, and sometimes, it’ll come once you start writing. Be sure to focus on output during this time, rather than input. Most people immediately grab their phones as soon as they wake up, or watch the morning news, or read the newspaper. But this input disrupts the workings of the subconscious and will block insights. This process takes some practice to master. Don’t expect results and life-changing insights immediately. But continue this process, and you’ll start reaping the rewards. If the answer isn’t immediately obvious, you’ll at least start to see patterns in your early-morning note-taking. You can ask for anything: • For an answer to a specific question or problem • To be more patient, calm, or tolerant with a certain situation or person • To give you ideas for a project • For inspiration when facing a creative block How to do it: Think of a problem you need to solve, an answer you need, a negotiation, a project or article idea, or even a book title. Just be sure to only focus on one specific thing you want answered. Ask for what you want, not what you don’t want. Be clear on what you want your subconscious to work on — go into specific detail of exactly what you want to realise, create, and understand. Write your request down for increased effectiveness. Try visualizing if appropriate. When you wake up, go back to your request and write whatever comes to you. Sometimes the answer will be immediately clear, and sometimes it’ll come once you start writing. Write before you do anything else, as thoughts produced during theta brain wave stages are vulnerable to quickly being lost. Remember, you might not see results right away. The first night I tried it, I had two epiphanies. But nothing came to me when I tried it again a few weeks later. Persist until something happens. The subconscious is incredibly powerful. What goes on in the subconscious will manifest in the conscious and come true in your life. You have the ability to focus and direct this incredible power in whichever direction you choose, to provide answers, insights, or solutions, all while you’re asleep. Making a request to your subconscious before you go to bed each night will focus the subconscious workings onto that specific request. It’s an incredibly simple, yet profoundly powerful practice to include in your nighttime routine. You have the power to manifest the life you want. You just have to ask for it.
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Marcelo Gutierrez retweeted
Why start-ups have a chance of winning: Number of employees of a well-run 100-person start-up that care about the long-term company: 60 Number employees of a 10,000-person company that care about the long-term company: 6 via @auren
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Marcelo Gutierrez retweeted
🎶Counting Crows released their debut studio album 'August and Everything After' 30 years ago, September 14, 1993
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