Rubber duck collector, obsessed with sprinkles.
New York, NY
Joined May 2007
- Tweets1.4K
- Following1.9K
- Followers2.3K
- Likes3.8K
Pinned Tweet
Bought my first #NFT. A duck, of course. opensea.io/assets/0x495f9472… cc @DuckiesCrypto @aaronradin
Michael Bassik retweeted
West Wing fans - @allisonbjanney, @BradleyWhitford, @maffyfitz, @DuleHill, @Richard_Schiff, and @JoshMalina want to talk to you about the LOFT fellowship.
Michael Bassik retweeted
My latest, perhaps the most difficult story I’ve ever had to report and write:
One of America's most accomplished political consultants, Hal Malchow, will die on Thursday.
He has one last urgent message for Democrats.
politico.com/news/magazine/2…
Michael Bassik retweeted
Thank you, @sissenberg. I always saw @halmalchow as an inspiration and visionary.
He and @mbassik shared the firm’s digital data with me for my college thesis when they didn’t need to.
We were honored to have a chance to return the favor, in part, for this last book.
Flying today is fraught with emotion. Uncomfortable mix of sadness and resilience. Powerful experience observing moment of silence at 10k feet with crew and passengers tinged with anxious feelings as FAA prevented flights from landing into DCA until 9:45am. #neverforget
Michael Bassik retweeted
ICYMI, today in @adage: "Mazda has grown its relationship with... performance marketing firm Optimal. The firm recently became Mazda’s search agency of record, while also adding media planning and buying duties for marketing of Mazda’s new CX-50 compact crossover."
Mazda North America, which has been closely aligned with WPP for years, has begun looking outside of the holding company for more agency assignments as it takes on a new marketing approach. ow.ly/jCim50Pu5EG
Michael Bassik retweeted
When cutting-edge wellness solution Plunge wanted to reach new customers at scale, Optimal jumped right in with a dynamic media plan and social strategy that led to an incredible 972% increase in paid digital acquisition YoY. Read about it here: winwithoptimal.com/case-stud…
Michael Bassik retweeted
“Once again, Big Tech is pulling the rug out from under American voters. Whether Microsoft and Xandr like it or not, political advertising is critical to communication in a functioning democracy.” – Mark Jablonowski
dspolitical.com/press-releas…
My kind of people!
Jeep drivers across the U.S. are baffled. Why do rubber ducks keep turning up on their vehicles with mysterious notes. “You’ve been ducked.” on.wsj.com/3XT8LhV
Michael Bassik retweeted
Great insights from veterans of digital political campaigns on “Lessons for Brands” panel moderated by Marty Swant.
“A big mistakes in political campaigns is over-targeting core and eliminating those outside that dataset, at the expense of reach.” @MarkJablonowski @DSPolitical – at Manhattan, NY
Michael Bassik retweeted
#Hiring alert! We have 3 open positions in our Business Development department. If you or someone you know is interested in politics, digital ads, or best-in-class targeting, you can check out these positions and more here ⤵️
dspolitical.com/careers/
Michael Bassik retweeted
We will be returning to Brooklyn this June to headline @brooklynmag Festival!
Tickets on sale now at link.dice.fm/C2fcd12589b8
Michael Bassik retweeted
During today's webinar, @mbassik, president of Optimad Holdings, had this to say on content consumption in 2022,
"We should strive to understand how targeted audiences are consuming content across ALL devices, platforms, and formats– and how these viewing habits interact."
Michael Bassik retweeted
Very cool list: Brooklyn's 50 Most Fascinating - Brooklyn Magazine bkmag.com/brooklyns-50-most-… @mbassik @slarkpope
Michael Bassik retweeted
Think we missed someone? There's always next year!
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Michael Bassik retweeted
🚨 HUGE new feature alert! 🚨
Deploy by @DSPolitical now has an advanced audience builder that gives you the full power of the @Catalist_US voterfile, fully onboarded and ready for immediate digital activation across CTV, video, native, and display inventory!
Deploy by DSPolitical's Audience Builder gives campaigns the power to build hyper-targeted audiences and find the exact voters they need to win elections! Choose from multiple data points like partisanship, digital consumption, turnout and more: bit.ly/3eCrok7
Michael Bassik retweeted
🚨 New podcast episode alert 🚨
🍦 This one is about ice cream! 🍦
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Michael Bassik retweeted
The very good people at @brooklynmag ran an excerpt of @wildcitynyc today about Mucky the #GowanusCanal dolphin (RIP), the history of the waterway, and the improved future @GowanusCConserv hopes to see for the area. bkmag.com/2021/03/17/the-bal… #NYCwildlife #BookTwitter #NYChistory
Michael Bassik retweeted
.@mbassik game on: Café au Lait Coffee Flavor Sprinkles | ... amazon.com/dp/B08QFCZ48B?psc… #Amazon
Michael Bassik retweeted
@mbassik BTE Best Tour Ever every year at @CES. MDC's @CES tour pitches SwaS: 'screen with a service' @MDCPartners @stagwellgroup bit.ly/2LxDPmG @mp_joemandese
