Michael Field (@michaelfieldcom) header
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Develop Competitive Strategy to drive Revenue, Margin and Marketshare for Midsize B2B in Agriculture, Construction, Manufacturing and Mining. #EvettField

Sydney, New South Wales
Joined December 2008
Photo by Michael Field (@michaelfieldcom)Photo by Michael Field (@michaelfieldcom)Photo by Michael Field (@michaelfieldcom)Photo by Michael Field (@michaelfieldcom)Photo by Michael Field (@michaelfieldcom)Photo by Michael Field (@michaelfieldcom)Photo by Michael Field (@michaelfieldcom)Photo by Michael Field (@michaelfieldcom)Photo by Michael Field (@michaelfieldcom)Photo by Michael Field (@michaelfieldcom)
Thanks to @michaelfieldcom for a engaging, challenging, informative, valuable and, dare I say it, Fun, discussion about value, values and the Value Proposition in business. Something in this episode for everyone, I think. But, then I would say that! #notjustanotherpodcast
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@EvettField and @Macquarie_Uni worked together today to deliver a guest presentation on ‘Business Buying Behaviour’ to 100 post-graduate marketing students. Many thanks to @tan_laypeng for the invitation! #EvettField™️ #StrategySnapshots™️ #Education #B2B #marketing
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Michael Field retweeted
What are the various disciplines involved in engaging all the stakeholders in the business and how to drive the whole organization towards a common purpose? Tune in as Joanna and @michaelfieldcom from EvettField Partners look at these key strategies. bit.ly/thedealroom113
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Replying to @EvettField
@EvettField are proud to be associated with local engineering firm A&G Engineering. Congratulations on the win for 2019 ASSDA FABRICATOR PROJECT OF THE YEAR #AG #engineering #wine #australian #manufacturing #ASSDA
News Release:A&G Engineering win the 2019 ASSDA fabricator project of the year for the Weilong Wines bit.ly/2WxsKmz
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Roy Kowarski from @OutThereBrand visiting the @EvettField Strategy Snapshots ™️ podcast studio and dropping off some of the latest branded promotional socks! Thanks Roy! #marketing #advertising #promotional #brand #B2B #evettfield #competitive #strategy #strategysnapshots ™️
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Listening to @Radeksali talk about the business challenges of growing @SwisseAU at the @Efic_au SME business briefing.
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Manufacturers 'will quit Australia' if energy cannot be guaranteed. #manufacturing #energy ab.co/2nlxRr1
How to increase enterprise value: #B2B #competitive #strategy youtu.be/2Ron5jGfALg
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It's not a consultants role to agree with your strategy, but rather to capture what is known and fill the gaps to inform business decisions.
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The media people here may appreciate this tribute to Peter Harvey...
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Important for small biz: Your today Brand needn't be your forever Brand; but think too small & you'll re-do too soon teapawt.net/michaelfieldcom/status…
Brands evolve as companies, markets and clients evolve. Each iteration of the brand demonstrates growth, customer insights and awareness.
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Shareholders are the first customers of a business. First to hand over money in support of an idea. It's reasonable to want ROI. #investment
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Michael Field retweeted
How can #UX reach top management? Via est. language of marketing or IT? @michaelfieldcom says not via the 'grudge purchase' of IT #IDFSydney
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Michael Field retweeted
.@michaelfieldcom declares #UX brings deeper insight & value from audience analytics than marketing researchers 😇 #IDFSydney
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Optimising #price is a major challenge for #B2B unless you can demonstrate a compelling #value #proposition , customers will decide on price
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Independent business owners have unique challenges. They often have deep subject matter expertise, yet no #board to review or plan #strategy
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Michael Field retweeted
Why Zappos's CEO @tonyhsieh ordered his clients a pizza buff.ly/28X8Vxo #customerservice #branding
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