Michael Que (@michaelque22) header
Michael Que (@michaelque22) profile picture

21. 1 million+ downloads. Hit #2 in Health & Fitness UK

worldwide/nyc
Joined August 2016
Photo by Michael Que (@michaelque22)Photo by Michael Que (@michaelque22)Photo by Michael Que (@michaelque22)Photo by Michael Que (@michaelque22)Photo by Michael Que (@michaelque22)Photo by Michael Que (@michaelque22)Photo by Michael Que (@michaelque22)Photo by Michael Que (@michaelque22)Photo by Michael Que (@michaelque22)Photo by Michael Que (@michaelque22)
Michael Que retweeted
Seeing a lot of FUD from our competitors these days. So if you're currently using Braavo or RC early payouts, come switch over to AppCap and I'll waive fees on your first two payouts. Our fees come out to about 0.068%/day - capped at 2%, and we have no setup fees. And yes, we can offer these promotions and low rates because AppCap is a commercial lending program offered through Emigrant Bank.
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Michael Que retweeted
This App does $4M/month and the paywalls look completely against Apple’s subscription guidelines. I went through the onboarding and immediately saw why it converts. “1 MONTH FREE” is basically the entire screen. The €8.99/month you’re actually signing up for after the trial is some of the smallest text on the page. The family plan is even better: “1 MONTH FREE” in giant letters. €14.99/month buried at the bottom. Apple’s guidelines say the amount that will actually be billed should be the most prominent pricing element. Here it’s literally the opposite. FREE is the product. The real price is the footnote 😭 Every one of these decisions probably converts. That’s exactly the problem. The devs following the rules are the ones losing.
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Michael Que retweeted
i'm gonna catch heat for this but I dont understand the obsession everyone has to these weirdly positive circle jerk indie hacker influencers who make more off their courses or "investments" and run 14 different SAAS that make $100k month COMBINED I guess it feels more within reach for the avg joe but there r people on here that have bootstrapped to multi 8 9 figure ARR how is some weird european dude the inspo how do they get the reach and popularity they do
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After building a $100k MRR and 1M+ user App Pushscroll (push ups before doomscrolling) I really don't understand the obsession with building the product once with Ai and then never touching it again and just doing marketing. Working on the product (if done right) is literally 10x more impactful than pumping out ugc. You just need to know WHAT to work on and be a little creative with it.
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Michael Que retweeted
everyone thinks marketing is ads, influencers, seo and ugc it's not great marketing is inventing a new problem in your customer's mind then building an exceptional product that solves it the best brands don't capture a market, they create one: chatgpt > llm companion oura > fashionable health tracker cursor > ai code editor coinbase > crypto trading ag1 > daily greens each one revealed a need people didn't know they had, then became the dominate answer your job: 1. discover new emerging tech 2. uncover how it can help people 3. convince others of this new need 4. introduce your product as the solution 5. design a brand that becomes the trigger 6. improve the product as more people discover the opportunity 7. capture the mass market for oasis it's water: user faces a shelf of bottled water > remembers all water is different > opens oasis to find the best one 99% of your marketing should be education do this right and you build a monopoly anyone who copies you remains a second rate player in the market you created create your own market
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Michael Que retweeted
I’m 14, and I built a $10K MRR app. Today, I’m launching 10x.app — the first open-source AI app builder. Get $5 in free credits when you sign up (no credit card required).
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Michael Que retweeted
probably the most underrated TikTok feature late 2025 they quietly released the "find similar" button in the US basically it runs a visual search on their whole content database it was initially meant to retrieve TikTok shop products & push ecom sales but it allows much more... think of it as Google Lens for short-form content you can use it to: - find stolen content (shoutout to the mf who did 1.6M with one of mine lol) - retrieve a creator's personal profile - reverse-engineer a UGC program strategy - detect if your content is flagged as duplicate - find content inspo based on a text hook - & tons more use cases such an underrated tool
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a 23 year old girl in the philippines just changed her entire family's life 6 months ago she was applying for $400/mo jobs working from an internet cafe sending applications into the void hoping someone would notice her a guy i know found her on onlinejobs .ph offered her $1,500/mo she thought it was a scam asked him three times if he was serious cried when she realized he was now she: - runs his entire operation - outperforms every american he ever hired - works like her life depends on it because it does last week she sent him a photo her parents standing outside a house their house first one the family ever owned three bedrooms a garden out back bought with money she earned from a laptop her mom cooked the whole family dinner that night everyone crying she told him "i never thought this was possible for people like us" $1,500/mo did that thats rent money in new york thats generational wealth in manila the global economy is the biggest wealth transfer nobody talks about there are thousands of people like her right now hungry talented invisible waiting for someone to find them while people here complain about salaries and demand equity after 3 months shes building her familys future one paycheck at a time she bought her parents a house someone with 10x her salary bought another subscription they dont use talent is global now hunger is the only currency that matters find the hungry ones they will change your life while you change theirs
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Michael Que retweeted
fndrhouse #1 complete - @jeffinvenice: design - @oddible_ai: apps - @dream_masheen: apps - @satvikagnihotri: biotech - @robcgiani: growth - @michaelque22: apps - @vparv3: saas - @breallstrong: cpg - anonymous total arr: $5.72m the talent in this group is unmatched
this is peak life for a man in his 20s rented a house with founders to lock in: - nature - fast wifi - suana/gym - good ppl - organic food
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Michael Que retweeted
ugc stats to date: $9,060 spend 907,200 views 14 accounts $10 cpm are we in a bubble?
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i wrote an article about the thesis behind clippr and the future of video editing. if you find making videos even remotely interesting, i think you'll find it very insightful (link in replies)
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buy 10K followers for $15 on your tiktok outreach account. it has probably tripled my response rate
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I made $1K today for the first time on my consumer app. None of my videos blew up. Yesterday, I only made $299. So how did I 3x my revenue in one day? I genuinely have no clue. Maybe an old video blew up? Maybe revenuecat just broke? Who knows. Gonna try out viral.app so all my views from different creators are accounted for and maybe I'll have a better idea next time.
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My CAC is cheap because this is the type of people I have in my UGC program Bro is grinding videos for me during his bathroom break at Dunkin’ Donuts
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YOU DO NOT NEED TO WARM UP YOUR ACCOUNT FOR 15 MINUTES A DAY FOR 2 WEEKS I swear, whoever made up that rule just wanted to slow you down. Just let it rip.
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Ppl ask me why I am building an app helping 12-13 year old boys. Isn't LTV shit? Do they even have purchasing power? But what keeps me motivated to work on it is that every day I wake up to hundreds of DMs on my TikTok. I can see that this is a product they need. And talking with them and helping them out is a true joy. It's true that our LTV is shit for now, but it's about to change soon.
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Michael Que retweeted
Found another (small) security bug on YC company today Everyone was notified this time and it was taken care of lol That’s the second YC company I’ve found bugs on in under 20 min If anyone wants to test their security, I’m happy to help, hmu
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Replying to @david_attisaas
😭😭 I tried to turn these guys straight
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When I was 15 I made an Apple Watch game, never marketed it. I started making apps again 2 months ago, saw that my little Apple Watch game was still getting downloads and even has around 50 DAUS. So I decided to slap a $5 onetime payment on it and it generated $32 in the last month. 15 year old me wouldn’t have thought it was even possible. I wonder what’s the play here. Should I start marketing it? And if so how would you guys do it. App name is
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