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Joined February 2009
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"Opens Uber app. Sees giant train button".
People know you book rides on Uber. It's not that complicated.
I think of this as 'Mock the Week' copywriting, where the writers walk up to the mic and riff on a given theme. But as a punter, it feels like walking in halfway through and wondering what the set-up is. Wait, is this about Uber doing trains? How does that work exactly? Can you stop joking a sec and tell me?
Personally, 10/10 no notes @YorkshireTea @LuckyGenerals. But would love to see the @System1Research score on it as well 👀
youtube.com/watch?v=ILU-r9m9…
I’m pro technology, but I’m more pro problem-solving. As an industry obsessed with new, let’s make sure we keep audience needs at the centre of everything we do. Thanks for having me @LBBOnline
As new tech spring ups we still need to start with problem-first thinking, writes @BraveCreativity's senior planner Michael Kates. hubs.la/Q01QnL8j0
We turned a tweet into a pod. If you wanna hear how W+K and Leo keep McDonald's creatively effective give it a listen. No one does it better than these guys. Thanks for the chats @markpollard @tassthegreek @Tsussman.
So, we turned Michael's suggestion into a podcast episode (plz tell yr frnz):
Wieden+Kennedy and Leo Burnett Strategy Leaders Compare Their Gold IPA Effectiveness Papers For McDonald's
podcasts.apple.com/us/podcas…
Tell me SBF isn't just @nathanfielder in disguise
After the double gold on McDonald’s, I hope @The_IPA does a joint sit down with @tassthegreek and @Tsussman to discuss their agency’s different approaches to the brand; pop culture and populism. A perfect example of why global brands still need to act local.
my entire emotional spectrum
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Word man gets paid
The hit game Wordle has been purchased by the New York Times Company for a price "in the low seven figures," the company said. nyti.ms/3gaHthR
Super Bowl ad pitchbot: @MrPeanut hustles Bitcoin in a collab with @cryptocom for a chance to a coin with the hashtag #MrBitcoin
Liked this a lot. But why is Coke running away from their own brand? It’s two and a half minutes with 5 seconds of branding. Where is the TV cut that real people will see?
Coca-Cola has released its global Christmas ad, from agency DentsuMB U.K. I like the concept quite a lot but feel like it doesn't quite stick the landing on the payoff. Would love to hear what you thought. Check it out on @Adweek: adweek.com/brand-marketing/i…
what the actual fuck! I love this so much
WHAT GLOBAL RECESSION?! First work for the excellent @getyolt, who help make saving as easy as spending 💸
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*Warning: contains flashing lights, bright colours and dancing 3D lizards with money guns*
Not my fav of theirs but smart strategy! How do we get people to upgrade to the new Echo when the tech inside is pretty much the same as the one they have? Sell them the beauty of the new design not the technology
damn @hulu killed this...one of the best ads I've seen in a while h/t @jordanisjoso youtube.com/watch?v=vb7m0xRW…
