Michael Schwimer

Through the article below, we were thrilled to learn that @GregSankey has finally expressed willingness to engage in a discussion about amending the Sports Broadcasting Act! This law has not been updated in nearly 65 years, and we all know that a lot has changed in sports media since way back then! To address his specific concerns: 1. There is no legal or commercial necessity to upend, interrupt, or break the current media deals and/or to disband the conferences. Changing this law will simply provide opportunity for ALL of the conferences to make much more money as their current media deals expire, which should be something they ALL want - We KNOW they all need the money. Athletic department deficits in ALL of conferences are staggeringly large in the status quo. 2. Yes, media rights were once unified (before the mid 80’s). Again, a lot has changed since then. Those were the days when we all only had 3 TV stations and we had to tune into watch games with our rabbit-ear antennas. Most games were broadcast only on the radio. Come on, man!! 3. There is DEFINITELY more money that can be made through modifying the SBA. Virtually all media experts, institutions, non-profits, and other groups that have commissioned extensive (and expensive) studies (including Saving College Sports) have concluded that the conservative financial benefit would be an additional $7B per year in revenue added to the system. These are not made up numbers. They are based on empirical, hard data, they are real, and they are massive! If we modify the SBA, conferences like the SEC and BIG 10 will make a huge amount of additional money per school ($tens of millions), and the smaller schools will have enough to survive. This additional money will allow payments to be made pursuant to the House Settlement, and will leave enough money to fund roster spots and scholarships in women’s sports and Olympic sports. Without changes to this antiquated law, some very painful and very harmful cuts are inevitable, hundreds of thousands of kids will lose the opportunity to play sports, and hundreds of schools and communities will be hurt. Let’s have a conversation and Save College Sports!! al.com/sec/2025/09/secs-greg…