In a bid to promote Domestic Tourism and diversify Zimbabwe’s Tourism offering, the inaugural ZimBho Purple Bloom and Pink Ribbons was held at Borrowdale Racecourse in Harare, officially launched by the Minister of Tourism and Hospitality Industry Hon Barbara Rwodzi. The Minister commended Turf Culture Africa, in partnership with Mashonaland Turf Club and Magitare Trust, for working with the Ministry to revive horse racing as a lifestyle Tourism product and create a signature experience blending Sport, Fashion, Culture, Gastronomy, Entertainment and Hospitality. Coinciding with the blooming of the Jacaranda trees, the event harnesses Harare’s seasonal beauty to promote Domestic travel and position the capital as an attractive destination during the Jacaranda season and beyond. It also precedes the 2026 Domestic Tourism Festive Season Campaign, supporting Government’s vision to grow Tourism into a US$10 billion economy by 2030, anchored on Domestic Tourism and Heritage-Based products. The inaugural edition featured six horse races, headlined by the ZimBho Purple Bloom Cup and the CancerServe Pink Ribbon Cup, integrating breast cancer awareness into the Tourism experience in the spirit of Pink October. Electrifying performances by Jah Prayzah, Victor Kunonga, Feli Nandi and Shami Tuku complemented the races, demonstrating the potential of combining Sporting Heritage, Culinary experiences and Entertainment into a distinctive seasonal attraction that supports hospitality businesses and creates employment opportunities. #ExperienceZimbabwe #NhakaYedu #IlifaLethu #OurHeritage #ThisIsUs #ZimBho👍

One COMESA, One Africa, One People, One Culture, One Family! The COMESA Tourism and Cultural Night at Heritage Village in Harare showcased the power of Tourism and Cultural Diplomacy in advancing Regional Integration. Convened within the programme of the 25th COMESA Heads of State and Government Summit, running from 19–22 October 2026 under the theme “One Market, One Future: Advancing Inclusive Industrialisation, Investment and Regional Integration in COMESA,” the event saw Minister of Tourism and Hospitality Industry Hon Barbara Rwodzi call on Member States to leverage their shared natural wonders, wildlife and cultural heritage to promote cross-border travel and jointly market Africa. Emphasising the spirit of “Zimbabwe is a Friend to All and an Enemy to None,” the Minister rallied African nations around One Africa, One Love, highlighting the Kavango-Zambezi Transfrontier Conservation Area (KAZA), linking Zimbabwe, Zambia, Botswana, Namibia and Angola, as a model for regional cooperation and Tourism as a natural export capable of generating economic opportunities. COMESA Secretary-General Her Excellency Chileshe Mpundu Kapwepwe called for stronger Tourism linkages between destinations, businesses and markets, while Guest of Honour, Minister of Foreign Affairs and International Trade Hon Prof Dr Amon Murwira, highlighted Cultural connections as foundations for Tourism, Trade and Investment. Delegates celebrated Zimbabwe’s culinary heritage and the continent’s cultural diversity, reinforcing the complementary role of MICE and Gastronomy Tourism in enriching destination experiences. Zimbabwe recorded approximately 1.78 million Tourist arrivals and US$1.3 billion in Tourism receipts in 2025, representing 10% growth in both indicators, while Domestic Tourism trips rose 27% to 6.4 million in the first half of 2026. These gains underscore Tourism’s capacity to drive economic growth and employment, strengthening the case for joint destination marketing, investment and easier cross-border movement to position Zimbabwe: A World of Wonders within a more connected African Tourism economy. #ExperienceZimbabwe #NhakaYedu #IlifaLethu #OurHeritage #ThisIsUs #ZimBho👍

Moments from Sir Jim Ratcliffe, co-owner of Manchester United, as he enjoys the beauty and exceptional offerings of Destination Zimbabwe. #ExperienceZimbabwe #NhakaYedu #IlifaLethu #OurHeritage #ThisIsUs #ZimBho👍

Destination Zimbabwe is delighted to welcome Sir Jim Ratcliffe, co-owner of Manchester United, who is in the country enjoying our offerings. Thank you for spending time in our beautiful destination, Sir Jim. #ExperienceZimbabwe #NhakaYedu #IlifaLethu #OurHeritage #ThisIsUs #ZimBho 👍

Every journey through Zimbabwe tells a story of wonder, adventure and cultural discovery, creating lasting memories that touch the hearts of International Tourists and inspire a deeper appreciation of the destination. Welcomed with warm hospitality, the Belaya Rus Delegation, led by Volha Chamadanava, is undertaking a two-day exploration of the iconic Tourism hub of Victoria Falls, beginning with an immersive wildlife experience in Chamabondo National Park, followed by a visit to the Victoria Falls World Heritage Site, a sunset cruise on the mighty Zambezi River and an evening celebrating Zimbabwean Gastronomy and Culture at The Boma. This blend of Nature, Adventure and Authentic Cultural experiences showcases the diversity of Zimbabwe’s Tourism offering, strengthens its competitiveness on the global Tourism market and reinforces its position as a destination of choice, while creating opportunities for economic growth and advancing the country’s Vision 2030 aspirations. #ExperienceZimbabwe #NhakaYedu #IlifaLethu #OurHeritage #ThisIsUs #ZimBho 👍