naïm retweeted
New portfolio is live (!!) 15 years in design in New York, compressed into 8 chapters. Less a collection of case studies, more a career told as lived experience.
You're looking at the eight things that shaped the space between who I am and what I like, make, and care about. They just happen to be represented with gummies instead of company logos.
Honestly, this site is just an excuse to share a collection of personal stories because I enjoy writing. Each chapter breaks down into what I expected, what I found, what followed (The Premise, The Reality, The Plot).
It's equal parts reflection, advice, and a look at some things built along the way.
naïm retweeted
The new DESK is live!
For over 15+ years I've been writing, reflections on design, psychology and building products. Over those years I published close to 1000 articles.
Today I'm re-launching DESK as a personal archive of these essays, with the goal to keep writing till the very last day.
Why the re-design? The old design felt too magazine like, too much like a publication that was trying to be something that it's not. It was holding me back to be more myself. The new design is more personal, more like an archive or register of all my essays.
There are currently 688 essays accessible on the new DESK, many more still hidden and coming in the next couple days.
I hope you like it (:
naïm retweeted
I built something we realized we needed when my son wanted to go to Sweden to study. He’s a dual citizen but grew up in the U.S., so we had to figure out how to convert grades, research schools, find programs, understand the application process, and much more.
So we built Odin at viaodin.com. We call it a research beta. It’s live, very much a work in progress, and we have about 15 customers using it right now.
This was not easy. We built a database that connects to all universities in Sweden, pulls from official Swedish resources, integrates QS rankings with other ranking systems, and much more. But it has been addictive and so much fun.
It’s not the best-designed site yet, and that’s fine. We started with the content, data, architecture, and business model.
We started in Lovable because it’s so fast to get to a design feel, then connected everything to GitHub and moved over to Cursor, where we spent most of our time. A few days ago, I switched over to Codex.
Take it for a spin and let me know what makes sense, what needs work, or anything else you notice. The locked state is quite boring right now, so that’s one of the things we’re working on.
naïm retweeted
the raycast keyboard is now available
shoutout to @thomasauros for the beautiful landing page
raycast.com/keyboard
naïm retweeted
✨ Excited to share Archiv [beta], a collection system for organizing & identifying the physical world. It identifies objects & turns quick photos into crisp archive images. Early testers have been using it on all sorts: food, art, buildings +more. Sound On 🔊 Testflight 🔗⬇️
naïm retweeted
The new @Goodside_Studio site is live 💛
It's a clearer reflection of what Goodside is all about: helping transform meaningful ideas into memorable brands people feel, remember, and fall in love with.
Take a look around → goodside.studio
naïm retweeted
⚽️ I love the World Cup, but it’s always more fun when you know a little background, a little drama, a little gossip around each match. So I made a little web app that gives you context for every game.
Meet Gossip Goals. XOXO
🔗⬇️
naïm retweeted
Sharing our computer vision system design for TRON: Ares.
We approached these shots from the perspective of the machine. The frame becomes a field of observation. Every pixel is potential information waiting to be interpreted.
The process begins by squarepacking the live action plates, dividing the image into a computational lattice. Once the grid exists, the system begins to read. Targets emerge. Motion vectors form. Signals ripple through layers of analysis.
Inside these overlays lives the source code of the system itself. Streams of logic, fragments of instruction, the internal language of the machine. At times the imagery dissolves directly into that code, as if the world itself is being rewritten from within. Visual information collapses into structure, then reconstructs again as data.
Scanning pulses move across the frame. Timers react. Coordinates lock. Each layer is part of a larger ecosystem of perception, constantly processing, evaluating, and iterating.
The goal was maximum detail and living systems. Interfaces that breathe, think, and evolve in real time.
naïm retweeted
thinking about a different layout for landscapes.directory
better search + filters by style, theme, artist + more fun!
also added around 600 new paintings
thoughts?
update: they deleted the tweet and pulled the product from their site, good news!
hope they refunded everyone who paid $14 for free art.
landscapes.directory stays up. i'll keep adding to it.
naïm retweeted
カワセミめちゃいい！4つの動画（飛んでくる / 歩く・振り返る / 飛び立つ）を繋いで1つのシーケンスのように見せてるっぽい。スクロール開始をトリガーに、飛び立つモーションへ繋いでるのがいいですね。シンプルな作りとアイデアがとても素敵！
floema.com/en/about
naïm retweeted
We're hiring a professional Head of Creator for Dupe.com
Location: East Coast (NYC Ideal)
Salary: $150k-$200k
Equity: $250k-$500k
If you're a beast at running a UGC agency but want to pivot your career to a startup with extremely valuable equity + fast moving/demanding/accomplished team, this is a good time to look at Dupe and hit me up in my DMs for a generational op.
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Dupe is building the front door for intelligent and confident shopping on the internet. It's the first consumer brand in the AI commerce era.
Launched in April 2024, we're already doing what most shopping apps only talk about: actually saving people money at scale. We’ve been featured on The Today Show, built an extremely viral brand, and are now pulling over a million people a month into our product.
You’re going to build a world class, repeatable, and scalable organic content machine and in doing so, you’ll become one of the few hands-on technicians directly responsible for building ecomm’s first AI native consumer brand (a $5T market).
Your Mission
- Build a best-in-class creator program others want to copy
- Scale to 50+ high-performing creators in 90 days with repeatable systems
- Design comp that turns creators into earners (retainers, bonuses, affiliate, milestones)
- Foster a community that drives organic advocacy
- Own content strategy: scale winning formats while enabling creativity
- Make Dupe a top destination for UGC creators across platforms
Day-to-day responsibilities
- Lead weekly calls, 1:1s, and reviews — act as coach + morale driver
- Coach creators on hooks, storytelling, CTAs, delivery, and authenticity
- Build scalable systems: briefs, onboarding, workflows, and training content
- Own approvals — enforce legal guardrails without slowing output
- Design and optimize creator incentives (bonuses, leaderboards, milestones)
- Run fast A/B tests across formats and platforms; turn insights into action quickly
- Build and manage affiliate program (assign pages, track GMV, drive monetization)
- Stay ahead of trends and translate them into content strategy
- Report performance and strategy to exec team
- Manage budget to drive strong ROI from creators
You must demonstrate
- Built and scaled UGC creator programs-networks, not one-offs
- Strong coach: can quickly diagnose and improve creator content without discouraging them
- Skilled at sourcing creators early (Side Shift, TikTok Shop, Discord, etc.)
- Designed performance-based comp that motivates top creators
- Deep understanding of authenticity (“FaceTime effect”) and how to develop it
- Built engaging, high-retention creator communities
- Systems-minded: briefs, onboarding, approvals, comp - built for scale
- Strong, up-to-date instincts across TikTok, IG, Facebook, and Shorts
