Nigel Gilbert (@nigelgilbert) header
Nigel Gilbert (@nigelgilbert) profile picture

Nigel Gilbert

@nigelgilbert

MD @ Accenture Marketing Operations. Home is SW14

 London
accenture.com/gb-en/services/business-process-services/accenture-interactive-operations
Joined July 2009
  • Tweets1.5K
  • Following541
  • Followers2.8K
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Photo by Nigel Gilbert (@nigelgilbert)Photo by Nigel Gilbert (@nigelgilbert)Photo by Nigel Gilbert (@nigelgilbert)Photo by Nigel Gilbert (@nigelgilbert)Photo by Nigel Gilbert (@nigelgilbert)Photo by Nigel Gilbert (@nigelgilbert)Photo by Nigel Gilbert (@nigelgilbert)Photo by Nigel Gilbert (@nigelgilbert)Photo by Nigel Gilbert (@nigelgilbert)Photo by Nigel Gilbert (@nigelgilbert)
Nigel Gilbert retweeted
Mat Velloso (@matvelloso) profile picture
Mat Velloso
@matvelloso23 Nov 2018
Difference between machine learning and AI: If it is written in Python, it's probably machine learning If it is written in PowerPoint, it's probably AI
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Nigel Gilbert retweeted
Clare O'Brien (@clareob) profile picture
Clare O'Brien@clareob5 Mar 2019
How about just not paying for ads that aren’t viewed, says ⁦@AppNexus⁩ ⁦@nigelgilbert⁩ on the #ISBAconf reframing media agency relationship panel ⁦@ISBAsays⁩
Image from Clare O'Brien (@clareob)
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Reach joins The Ozone Project as fourth partner campaignlive.co.uk/article/r… via @campaignmag
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Beautiful, evocative and moving: This is the earliest known original colour film of London, taken in 1924 - only 5 years after Armistice.
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Nigel Gilbert retweeted
IAB UK (@IABUK) profile picture
IAB UK@IABUK8 May 2018
.@nigelgilbert of @AppNexus on why the IAB Gold Standard initiative is crucial for the digital industry - po.st/8jxZL7
Image from IAB UK (@IABUK)
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Nigel Gilbert retweeted
AppNexus (@AppNexus) profile picture
AppNexus@AppNexus26 Apr 2018
Watch our very own @bokelley speak with @MariaBartiromo @MorningsMaria this morning on all things tech, consumer privacy and data collection, at 7:30 a.m. on @FoxBusiness!
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Nigel Gilbert retweeted
Damian Burns (@damianburns) profile picture
Damian Burns@damianburns28 Jan 2018
An inconvenient truth in advertising is that the deluge of annoying online ads following you around the web is not typically a consequence of ad tech companies having too much valuable data about you and more about them having hardly any at all
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Nigel Gilbert retweeted
Brian O'Kelley (@bokelley) profile picture
Brian O'Kelley@bokelley14 Dec 2017
Excited that TTD and many others are joining the Open ID adtech consortium. One step closer to an open standard. thedrum.com/news/2017/12/14/… via @thedrum

The Open ID adtech consortium has announced a host of new members

thedrum.com
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Nigel Gilbert retweeted
Brian O'Kelley (@bokelley) profile picture
Brian O'Kelley@bokelley5 Sep 2017
If you can’t play games to make more money, there will be margin compression. It’s time for an ad tech price war. adexchanger.com/platforms/bi… – at New York, NY
Big Changes Coming To Auctions, As Exchanges Roll The Dice On First-Price | AdExchanger

Big Changes Coming To Auctions, As Exchanges Roll The Dice On First-Price | AdExchanger

The second-price auction is crumbling. All the major exchanges/SSPs – with the exception of Google AdX – are rolling out or are deep in experiments with first-price header bidding auctions. The tests...

adexchanger.com
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Breaking news: @bokelley now eligible for 40 over 40 lists. #Happybokday to an amazing friend & colleague! #GBOGH
Image from Michael Rubenstein (@mrubenstein99)
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Nigel Gilbert retweeted
IAB UK (@IABUK) profile picture
IAB UK@IABUK19 Jun 2017
Nice to see you @nigelgilbert at the @AppNexus drinks. Thanks for the invite 🥂 #canneslions
Image from IAB UK (@IABUK)
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Nigel Gilbert retweeted
AppNexus (@AppNexus) profile picture
AppNexus@AppNexus26 May 2017
Machine learning is coming. We told @thetimes what it means for marketers in their special issue on the Future CMO. bit.ly/2s3Fz7X
Image from AppNexus (@AppNexus)
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My post on our blog: More Flexibility for You: Outbrain Programmatic Access with AppNexus lnkd.in/gJjf2Hz
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Very impressed by what I saw today at #appnexussummit. Especially excited about shared identify consortium. More on that soon.
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Nigel Gilbert retweeted
Menadex (@menadexchange) profile picture
Menadex@menadexchange4 May 2017
Viewable ads: a new currency @AppNexus #AppNexusSummit
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Nigel Gilbert retweeted
Alex Cone (@alextcone) profile picture
Alex Cone@alextcone2 May 2017
.@nigelgilbert wants to build a better internet. I do too. Do you? thedrum.com/industryinsights…
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Nigel Gilbert retweeted
ExchangeWire (@exchangewire) profile picture
ExchangeWire@exchangewire6 Apr 2017
How Server-to-Server Header Bidding Builds a Better Marketplace bit.ly/2oHKbzx @AppNexus @nigelgilbert
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Nigel Gilbert retweeted
Brian O'Kelley (@bokelley) profile picture
Brian O'Kelley@bokelley16 Mar 2017
A little postcard from the AppNexus docs team: all of our APIs are now publicly available at wiki.appnexus.com! Build away... – at New York, NY
Image from Brian O'Kelley (@bokelley)
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Nigel Gilbert retweeted
AppNexus (@AppNexus) profile picture
AppNexus@AppNexus15 Mar 2017
How can publishers ensure buyers on multiple SSPs aren't competing against each other in #HeaderBidding ? bit.ly/2nnAfxP
Image from AppNexus (@AppNexus)
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.@nigelgilbert fights the corner of "one of the most contentious topics" in the #adtech ecosystem: #HeaderBidding perfo.in/2juINQC
Image from PerformanceIN (@PerformanceIN)
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