One criticism of behavioural science is that it might affect consumers, but it doesn't affect professionals
In a new piece for @MarketingWeekEd@Willlloyd of @TotalMediaUK and I look at the evidence that suggests the field is just as relevant in B2B
marketingweek.com/social-pro…
The full #DesignForPlanet Festival 2022 lineup is now live!
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