
Associate Prof of @smu_sportmgmt, Founder of M.S.N marketing, Sport PR consultant, former sport journalist. Alumni of @Uarkansas @UNSW @UOW Views only my own.
Dallas, TX
Joined June 2009
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Bo (Norman) Li retweeted
SMU President Jay Hartzell unveils vision for the university’s next decade dallasnews.com/news/educatio…
An internet outage on FIFA World Cup Final day… Seriously, @ATT ? 🤦♂️
After this experience, it’s time to say goodbye. Switching to @GetSpectrum
Bo (Norman) Li retweeted
1,000 World Cup tickets. $50 each. All for New Yorkers.
We fought hard to make the people’s game available to the people — and won.
Let the summer of soccer begin.
Bo (Norman) Li retweeted
NBC is hosting the Super Bowl, Winter Olympics, and NBA All-Star Game...all within the next 16 days.
• 700 employees in San Francisco
• 1,600 at HQ for the Olympics
• 1,000 on the ground in Italy
• 250 in LA for the All-Star Game
That's nearly $2B in ad revenue in 2+ weeks.
Learn more about our newest publication: Setting the Public Agenda on Social Media: How Nationalism Shaped Trending Topics on Chinese Weibo During the 2024 Paris Olympics. journals.sagepub.com/doi/10.…
Bo (Norman) Li retweeted
On World Cup ticket prices, dynamic pricing & ticket scalping for profit. It's a huge problem.
The average fan gets priced out. The fans who are most responsible for creating atmosphere are priced out.
Unfortunately nothing new in American sports, but something needs to change.
Bo (Norman) Li retweeted
Thunder On.
An all-new documentary recounting the resurgence of the Mustangs will premiere on ESPN on September 21 at 2 pm CT.
Bo (Norman) Li retweeted
The Mustang Momentum at SMU is undeniable as ever.
Thunder On: The Resurgence of the SMU Mustangs premieres on ESPN Sept. 21.
Bo (Norman) Li retweeted
Looking to recruit some interview participants, please share with anyone you think might be a good fit!
Bo (Norman) Li retweeted
❗️SPECIAL ISSUE❗️Politics, Sport, and Communication: A Global Perspective - is published! Thanks to the guest editors (Drs. Gang, Latififard, & Mirer), and the 1⃣6⃣ authors who contributed their research, as well as a case study, 3⃣ book reviews, an interview, and a commentary!
Bo (Norman) Li retweeted
The future of education is bright at @smusimmons. From robust undergraduate programs to highly-ranked graduate programs, community-based learning to advanced teaching technologies—the possibilities are endless for @SMU students and graduates!
Thank you for steering SMU Simmons on a path toward continued greatness, Dean Harris!
From early childhood education to mental health and literacy innovation, @smusimmons is expanding its influence and we’re proud to be a part of their bold vision for the future!! Thank you to Interim Dean Michael Harris and all the senior leaders who joined to welcome us to @SMU!!
Bo (Norman) Li retweeted
We need your help to welcome the world to North Texas 🌎
Volunteer for @FWC26Dallas at the link below!
Apply here👉: volunteer.fifa.com/invite/FW…
It’s finally here! Volunteer applications for the #FIFAWorldCup26 are NOW OPEN! Apply now to be part of this once-in-a-generation opportunity in North Texas.
#WeAre26 #BeatAsOne
*Tag a friend in the comments who you want to volunteer with.
Bo (Norman) Li retweeted
‼️Guess tonight’s final score and who you think will score the goals for a chance to win our official FIFA World Cup Dallas poster! 🖼️⚽
Drop your predictions in the comments below ⬇️
RETWEET 🔄
#WeAre26 #WeAreDallas #GoldCup #GoldCup2025
Bo (Norman) Li retweeted
Given the interest in @ufl data, I want to involve more of you true fans out there. Please take the survey to shed some light on spring football fandom.
umich.qualtrics.com/jfe/form…
@ByMikeMitchell @1mikepalko @UFLNewsHubcom @UFLShadow @USFLExpert #UFL
Very happy for you Cade!! Well-deserved!!
Heading up to the lake‼️
Congratulations to Cade McDonald on signing with the Cleveland Browns
#RiseUpRedHawks | 🎓🏆 | RedHawksintheNFL
Bo (Norman) Li retweeted
A new case study on Chinese social media platform Weibo and @Tokyo2020 is now available online!
Make sure to check it out here: journals.humankinetics.com/v…
Check out our latest publication in @IJSC_journal !
📄 “Online Public Opinion Assessment for Sport Events Using Text Sentiment Analysis” — a case study of Weibo responses to the Tokyo Olympics. #Olympics #weibo journals.humankinetics.com/v…




















