Is your homepage losing leads, attracting the wrong ones, or just underselling your business? I fix the words. Made in Cumbria. DM to work with me.
Carlisle, England
Joined January 2023
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Okay, let's get this party started again…
If you don’t know me, or if you forgot, read on.
“Who is this guy?”
I’m David. If you’re daring and you can pronounce it, call me Dawud.
Established in '79, raised in beautiful Cumbria.
Autistic, Muslim, and a proud holder of two passports.
“What does he do?”
Monday to Friday, I do a 9 to 5 desk job. Outside that, I’m building a solo business around copywriting.
“Have we seen this guy before?”
If you’re a long-time follower, maybe.
“What’s changed?”
Back in May 2026, I went through 800 websites in 5 weeks. The same problem showed up again and again:
Superb businesses, painfully and needlessly undersold by bloated, confusing, or just plain boring writing.
“So he’s a copywriting guy?”
I never expected to be, but yes! I’ve always loved words used well. Forty years of films and advertising, plus four years studying law will do that to you.
“What do we get?”
Free access to my brain on these:
- writing
- brand
- business
- websites that make you go “ooh yeah!”
- wildcard observations and occasional photography
Speaking of pictures, I don’t show my mug on X (yet). Besides, I’m a writer, not a model.
Want a free review of your website? DM me.
Want to follow? Grab your popcorn.
One great thing about building a business:
You get great experience riding the waves of terror.
Last weekend, I stumbled on a website and it was a mess. Cluttered homepage, bloated copy, the usual.
But there was another problem.
The structure of the site was poor. "Oh my god, how could I fix this?! What's this thing called?!"
Okay hold yer horses David.
First of all, it's called information architecture and you don't have to fix it.
Second, and here comes the sunshine moment...
You can learn it!
There are books, mentors, courses, you name it.
Last week's problem? Laugh at it.
This week's problem? COOM ON!
But a few moments later...
"Puddlier" is entirely logical.
Take this noun: cuddle.
Cuddle > cuddly > cuddlier
Puddle > puddly > puddlier
Help us out @OED @MerriamWebster
ALT Screenshot of the Merriam-Webster dictionary entry for “cuddly”, an adjective defined as “fit for or inviting cuddling”. The entry includes the comparative and superlative forms “cuddlier” and “cuddliest”, along with three examples: “a cuddly kitten”, “He is so big and cuddly”, and “their cuddly brand of commercialism”. The first known use is listed as 1862, in the meaning defined above.
It's really annoying not knowing who liked a tweet.
"Who cares bro? It's a tweet."
No, that's not it.
The relentless desire to understand HOW and WHY something works is the same thing that makes me want to know WHO tapped that Like button.
Mystery Tweet Liker, show yourself!
Went to my first business networking event!
You know when you're half excited and half terrified? Yeah, one of those.
I was expecting a big thing where you have to get on stage and do the whole spiel — you know, "Hi, my name is..."
But no, it was very relaxed. Boutique hotel, people chatting at tables and having 'nibbles', that sort of thing.
I even managed to flash a smile at the organising guy — no idea how, but I did it.
"What do you do?"
"I'm a copywriter."
Pretty surreal announcing it when you also do a 9 to 5, but that's the whole point:
Saying it makes it real.
Alas I wasn't prepared for the obvious.
"Do you have a business card?"
SHUCKS. Never mind the spiel, how about some business cards, dude?
Oh well, time to get some cards made up.
And time to write some copy on the back of them too...
The photograph I thought was lost forever...
Biblioteksgatan, March 2020
ALT A quiet pedestrian street in Stockholm at night, lined with buildings of no more than five storeys and glowing shopfronts. Street lamps light the cobbled pavement, which looks damp. Benches and planters sit along the left side, and the street stretches empty into the distance under a dark sky.
Going through some old files, I dug up a letter to a noisy neighbour.
The closing line was damn haughty:
"Kindly turn down the volume of your life."
Hmm.
Turn Down The Volume of Your Life.
That could work nicely as a headline!
A cow is not organic.
Organic farm? Sure. Organic milk? Absolutely.
But when I see the phrase "organic cows" on the side of a milk carton, I come to a screeching halt and ask:
What the hell is an organic cow?!
Sundays are for specialty coffee
sca.coffee/education
How to make your writing better:
Count the words in a sentence.
More than 20? Consider giving it a trim.
Okay, that's the beginning.
Now count the number of SYLLABLES.
Read every sentence out loud.
How does it feel?
There's your answer.
Oh no, it could have been so good!
But why did they poison the headline with a comma splice?
@boardyai
Before you write a single word of website copy, ask these 3:
Who is the site for?
What job(s) does it need to do?
What should your visitor do next?