Coca Cola - $47B McDonald’s - $130B Heinz - $25B Tell me the packaging isn’t 90% of the reason these companies are successful

Retailers lose $54bn annually because of disordered packaging displays and complicated store layouts I saw this display at my local Target, it doesn’t look bad But it interrupts shoppers impression just a touch It’s like someone well-dressed who forgot to comb their hair

With tariffs, no businesses want to do anything because things could change tomorrow Folding carton manufacturers see this trend continuing well into 2026

Olive oil is a $3B market in the US alone In a crowded space of common glass packaging, Graza innovated with plastic squeeze bottles Their packaging is the only differentiator AND they’re on track to do $60,000,000 in only their 4th year

Data is King! Walmart put RFID labels on everything to understand when to mark down products and reduce food waste What if the packaging changed as you get closer to the expiration date?

Heinz, Chick Fil A, & others spend $millions on lobbying instead of innovation They use products that are coated w/ plastic Recyclers don’t want these because food & drink is still leftover Composters don’t want it because it has plastic

42% of people don’t know Lays are made from real potatoes With falling sales, they decided to redesign their packaging adding images of potatoes Is this all it takes for a turnaround?

Colgate spent years developing a “recyclable” toothpaste Except they forgot one thing All the little remnants of toothpaste left in the tube make it un-recyclable Make these compostable, it’s the only sustainable way

It cost $25,000,000 to build a paper mill in 1956 which is $293,000,000 today Are the best businesses the ones where the capital to get started is just astronomical?

I roll my composting bin to the curb for pickup Only to see no one else in my neighborhood does this Compost improves farmers soil health + boosts plant growth + reduces reliance on synthetic fertilizers We need more composters and less landfills

We spend $800B per year on groceries 22-24% of landfills are made up of grocery items waste Target, Walmart, & Amazon are teaming up to use more recyclable packaging This will be monumental to reducing landfills packagingdive.com/news/spc-r…