Associate Professor @ Emory University: Data Science, Machine Learning, Recommender Systems, Social Commerce, Econometrics, etc.
Atlanta, GA
Joined August 2009
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Panos Adamopoulos retweeted
🎥 YouTube (video): youtube.com/watch?v=E_86-y5w…
🎧 Apple Podcasts: podcasts.apple.com/us/podcas…
🎧 Spotify: open.spotify.com/show/1XqJvs…
🎧 Direct audio (mp3): ourcuriousamalgam.com/episod…
Panos Adamopoulos retweeted
Can #genAI-created ads outperform human-designed #ads? New research suggests: yes, but not always
I discuss surprising findings on #generativeAI in advertising in this episode of Our Curious Amalgam by the American Bar Association Antitrust Section
ourcuriousamalgam.com/episod…
Panos Adamopoulos retweeted
Thanks to @eric_seufert for hosting @vtodri and me on his podcast. We discussed our new paper on using generative AI for testing display ad effectiveness where we found that GenAI-created ad creatives outperform those crafted by humans? Link to the paper below
podcasts.apple.com/us/podcas…
Panos Adamopoulos retweeted
1/ Creative advertising is getting disrupted in an AI-first world. As targeting tightens and attention fragments, brands are turning to visual genAI to scale. A key question: should AI create ads end-to-end—or just assist humans? Our new working paper ( with Hyesoo Lee, @vtodri and @padamopoulos ) looks into this.
Panos Adamopoulos retweeted
The Digital Economy Workshop 2026 is now accepting submissions.
We hope to see you in Athens!
digitalecon.org/workshop/ath…
The workshop aims to bring together researchers from economics, information systems, marketing, strategy, and related fields.
I am extremely honored to be a recipient of the 2021 @INFORMS ISS Gordon Davis Young Scholar Award! Special thanks to my advisors and mentors who have been supporting me all these years and everyone that nominated me! Congratulations to all the other awardees!
Panos Adamopoulos retweeted
Local #influencers are worth their weight in location. Here’s why: bit.ly/3sJnFYw
Full Journal of Marketing Article: bit.ly/3kpnZrs
#MarketingAcad @vtodri @padamopoulos
Panos Adamopoulos retweeted
Companies seeking to increase the effectiveness of their #sponsorship campaigns should work with online #influencers whose followers live near them. Learn more: bit.ly/3sJnFYw
By @vtodri, @padamopoulos, and Michelle Andrews
Panos Adamopoulos retweeted
How would an “Internet of Things” (IoT) channel affect sales and what types of products would benefit most? Our new #WorkingPaper has the answer: bit.ly/3iWEU5j #research #marketing #MSI
Panos Adamopoulos retweeted
🚩New Pub Alert!🚩We develop econometric instruments based on deep-learning models of user-generated reviews. We hope you might find these instruments useful for your research as they can be applied in various studies when for e.g., recommendations or prices are endogenous.
I am delighted to share that our paper (with Alex Tuzhilin and @aghose) titled “Heterogeneous Demand Effects of Recommendation Strategies in a Mobile Application: Evidence from Econometric Models and Machine-Learning Instruments” has been accepted for publication at MISQ. 🧵👇
I am delighted to share that our paper (with Alex Tuzhilin and @aghose) titled “Heterogeneous Demand Effects of Recommendation Strategies in a Mobile Application: Evidence from Econometric Models and Machine-Learning Instruments” has been accepted for publication at MISQ. 🧵👇
4/5 We hope you might find these instruments useful for your research as they can be applied in various studies when recommendations or, for instance, prices are endogenous.
Panos Adamopoulos retweeted
Delighted to share that our paper titled “Demand Effects of the Internet-of-Things Sales Channel: Evidence from Automating the Purchase Process”, co-authored with Panagiotis Adamopoulos and Anindya Ghose, has been accepted for publication at Information Systems Research.
ALT Demand effects of the IoT sales channel
Panos Adamopoulos retweeted
Heartiest #goizuetakudos to Vilma Todri (@vtodri ) who has just been awarded the highly prestigious Emory Williams Distinguished Teaching Award!
While #WFH, I started a new #COVID19US visual analytics project (me looking outside my apartment windows)! Early results show traffic increased the last two days. I found myself wishing for measurement error for a first time.. #endogeneity #DVorMoreIVs