Associate Professor @ Emory University. Interested in technology, online marketing & digital strategy. ex-Googler, NYU alumnus & @Giannis_An34's biggest fan!
Joined August 2009
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I am very delighted and honored to be a recipient of the Inaugural @INFORMS ISS Gordon B. Davis Young Scholar Award for "demonstrating competence in pursuing and executing quality IS research that makes meaningful intellectual contribution to the IS discipline."
Vilma Todri retweeted
There are many great AI researchers at universities, but they pay a VERY steep price to be able to stay in academia and publish openly: “The top 1% of publishing industry scientists now earn $1.5 million more annually than comparable academics, a fivefold increase since 2001”
Very excited our paper on AI scientists is out at NBER (w/ @ProfUfukAkcigit, Craig A. Chikis, and Emin Dinlersoz).
We link authors of academic papers to administrative records at the U.S. Census Bureau (via anonymized record linkage) and zoom in on AI scientists.
We see dramatic top 1% earnings increases in the private sector, widening the industry-academia gap. This coincides with increased transitions out of academia, particularly among young AI researchers flowing to incumbent firms. After transitioning from academia to industry, researchers on average write fewer papers and issue more patents (relative to similar job switchers within academia).
Vilma Todri retweeted
Fitter people are more resilient to stress
Those with below-average fitness had ~8.7× higher odds of escalating to high anxiety after stress exposure.
sciencedirect.com/science/ar…
Vilma Todri retweeted
When asked to draw a scientist, school-age kids in the United States are increasingly sketching women, according to a study from 2018.
Read more on #WomenInScienceDay: scim.ag/48YwNzI
ALT A child drawing of a female scientist. The hedline is: What does a scientist look like? Children are drawing women more than ever before
Can #genAI-created ads outperform human-designed #ads? New research suggests: yes, but not always
I discuss surprising findings on #generativeAI in advertising in this episode of Our Curious Amalgam by the American Bar Association Antitrust Section
ourcuriousamalgam.com/episod…
This was a lot of fun—thank you to Kathleen Hu (Cornerstone Research) and Jaclyn Phillips (Proskauer Rose LLP) for the invitation and great discussion!
🎥 YouTube (video): youtube.com/watch?v=E_86-y5w…
🎧 Apple Podcasts: podcasts.apple.com/us/podcas…
🎧 Spotify: open.spotify.com/show/1XqJvs…
🎧 Direct audio (mp3): ourcuriousamalgam.com/episod…
Vilma Todri retweeted
This result was finally published.
TL;DR: Treating cancer early in the morning seems to substantially beat treating it later in the day.
Just changing patient appointment times is supposedly associated with a ~60% reduction in cancer mortality.
Vilma Todri retweeted
A fascinating chart that shows how important social skills really are.
buff.ly/AAiv9fd?
Vilma Todri retweeted
Thanks to @eric_seufert for hosting @vtodri and me on his podcast. We discussed our new paper on using generative AI for testing display ad effectiveness where we found that GenAI-created ad creatives outperform those crafted by humans? Link to the paper below
podcasts.apple.com/us/podcas…
Vilma Todri retweeted
1/ Creative advertising is getting disrupted in an AI-first world. As targeting tightens and attention fragments, brands are turning to visual genAI to scale. A key question: should AI create ads end-to-end—or just assist humans? Our new working paper ( with Hyesoo Lee, @vtodri and @padamopoulos ) looks into this.
Vilma Todri retweeted
This is a very cool paper showing social class affects career progression within US academia.
I am excited to be joining the editorial board of Marketing Science @Mrktng_Science. Looking forward to contributing to the Marketing field in this capacity!
Vilma Todri retweeted
That moment when the author copies of their book arrive! @ravibapna and I have waited 15 months for this day. #THRIVE
Vilma Todri retweeted
@ravibapna and I are delighted to share that THRIVE has made it to Amazon best seller status in three different categories. #32 in AI & Semantics, #60 in Social Aspects of Technology and # 32 in General Technology. Huge thanks to all those who have pre-ordered🙏
Vilma Todri retweeted
Really excited to see our paper w/@manlikemishap @thankyourniceAi @sj_manning out today in @sciencemagazine. Link here: science.org/doi/10.1126/scie… tl;dr: Studying where LLMs might affect workers, we find that GPTs are GPTs! But what does that mean and how did we do it? 🧵
