Spot-on analysis about spot (and scatter) TV. TV buyers need flexible, fast, highly targeted, and attributable solutions. Addressable CTV delivers all this. @awolk tvrev.com/its-all-local-now-…
Frost Prioleau retweeted
Podcast: All Advertising Is Local
bit.ly/2rTPHle with @simpli_fi's @phrossed, hosted by @zachrodgers
Great to celebrate the awesome work that our team is doing this year...very proud of all! teapawt.net/simpli_fi/status/86558…
Frost Prioleau retweeted
Positive growth for @simpli_fi - Mobile advertising revenues jump 139% buff.ly/2pz5tSV
Frost Prioleau retweeted
Couldn't have happened to a nicer company. Congrats, @simpli_fi on 55,000 live campaigns! mobyaffiliates.com/blog/posi…
Finally a discussion around data transparency...a problem solved by unstructured data. mediapost.com/publications/a… @Metamarkets @tobielkin
Trend where local advertisers are ahead of national advertisers: 25% of marketing budgets to be devoted to Location geomarketing.com/a-quarter-o…
I'm very excited about this....providing our customers with more self serve analytics and insights. teapawt.net/simpli_fi/status/83911…
Frost Prioleau retweeted
.@Simplifi launches Event Targetig, a temporal geo-targeting feature bit.ly/2eWnth7 @tobielkin
Frost Prioleau retweeted
Dispatches from Boston: M&A adtech summit by @progresspartner series presented by @simpli_fi
beet.tv/category/progress-co… – at New York, USA
(VIDEO) Following Geo Fencing Launch, DSP Eyes Localized Native Ads lnkd.in/esBhRh5
Well deserved, but of course I'm a bit biased! teapawt.net/simpli_fi/status/79102…
Frost Prioleau retweeted
Replying to @phrossed
Said differently: With 83.3% of local advertisers not yet buying, mobile has huge growth ahead.
Only 16.7% of local advertisers are buying mobile ads. We @simpli_fi agree mobile/local works very well. linkedin.com/pulse/vibration… @goborrell
Thanks @MayorBetsyPrice for the nice note! No place better to build a Tech Business like @simpli_fi than in Fort Worth! #thefort
Out of 460 companies that applied.... teapawt.net/simpli_fi/status/77653…
Illuminating article by @zachrodgers on Google's rebate/kickback program - an under-reported transparency issue. teapawt.net/adexchanger/status/770…
Programmatic has been eating the advertising world (display, mobile, video, social, native)...now on to marketing! teapawt.net/adexchanger/status/770…
Blueshift's Vijay Chittoor on how programmatic is poised to revolutionize customer relationship marketing bit.ly/2bDa3XI
Local Programmatic Platform, Simpli.fi, Grows Mobile Deliveries to More Than Half of Its Total - Ad Te…lnkd.in/epSQdNR
Awesome champagne war @simpli_fi yesterday. This was the post cease fire photo op!











