Anne Rein (@plainwritingpro) header
Anne Rein (@plainwritingpro) profile picture

#plainlanguage #writing Currently working in early childhood care and education #ECE Also interested in #publichealth #communication

Atlanta, GA, U.S.
Joined February 2014
Anne Rein retweeted
When a company publishes content like this, it proves it hates its customers. "Let's write our #Terms in lightweight white font on a lemon-lime background infused with bursts of light that move within the text when the reader scrolls. Let's make it UNREADABLE." #PlainLanguage
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explains a lot tbh
Half of American adults can’t read at an 8th grade level, @LiteracyProj⁩ reports.
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Great infographic
If "Share The Road" feels more difficult/dangerous than it used to, it's because it is.
This morning, I was asked by a young scholar, "How do write for impact?" I shared a process that I've developed over time that is pretty simple, but it's been effective for me. 🧵⬇️⬇️⬇️
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Anne Rein retweeted
I mean, they could just list the hours.
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Seen somewhere in Kent Burn Now Pay Later with @Shell Our new climate policy then we run away to the UK when we get found out #subvertising #FossilFuels @shellslies
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I wish more people understood that people change their behavior as a result one-on-one, private conversation. Mass communication has very little impact on behavior change.
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This is an outstanding communication and so simple to execute!
This prescient post in historic Belfast, Maine. Blue line is current storm surge level of record; green line is predicted sea level rise by 2050 with low global carbon emissions by 2050; red line is sea level rise under high emissions. Wake up folks, that’s in less that 30 years!
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What's in a name? A lot! This new survey by @YaleClimateComm finds that people associate "natural gas" with "clean" and "methane gas" (which is primarily what natural gas is made of) with "pollution" -- which is what it is. Carbon pollution. sciencedirect.com/science/ar…
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List of words to use instead of "very" is actually very helpful. buff.ly/2tz4fu4
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How organisations have too many webpages, too many words, and the words are unsuitable for their audience. And they should hire a content designer for their ransom note.
You’ve been kidnapped. 30 mins later the kidnapper dumps you on the street because you won’t stop talking about what?
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Research from @penn_state shows that consumers are more likely to choose a plant-based meat option if they’re reminded of the social benefits, rather than just told it tastes good #vegan #climatechange bit.ly/3eZJqNd
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Anne Rein retweeted
A video by the German government about coronavirus is going viral. Here it is with English subtitles.
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This is an outstanding graphic for basic education about #COVID19 infection.
Excellent graphic communication!
WATCH: This is a REALLY good illustration of the important of masks, hand washing, physical distancing and keeping our bubbles small. #covid19 #coronavirus #WearAMask Via @cityofcalgary