Anne Rein (@plainwritingpro) header
Anne Rein (@plainwritingpro) profile picture

#plainlanguage #writing Currently working in early childhood care and education #ECE Also interested in #publichealth #communication

Atlanta, GA, U.S.
Joined February 2014
Anne Rein retweeted
When a company publishes content like this, it proves it hates its customers. "Let's write our #Terms in lightweight white font on a lemon-lime background infused with bursts of light that move within the text when the reader scrolls. Let's make it UNREADABLE." #PlainLanguage
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explains a lot tbh
Half of American adults can’t read at an 8th grade level, @LiteracyProj⁩ reports.
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This morning, I was asked by a young scholar, "How do write for impact?" I shared a process that I've developed over time that is pretty simple, but it's been effective for me. 🧵⬇️⬇️⬇️
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Anne Rein retweeted
I mean, they could just list the hours.
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Seen somewhere in Kent Burn Now Pay Later with @Shell Our new climate policy then we run away to the UK when we get found out #subvertising #FossilFuels @shellslies
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What's in a name? A lot! This new survey by @YaleClimateComm finds that people associate "natural gas" with "clean" and "methane gas" (which is primarily what natural gas is made of) with "pollution" -- which is what it is. Carbon pollution. sciencedirect.com/science/ar…
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List of words to use instead of "very" is actually very helpful. buff.ly/2tz4fu4
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How organisations have too many webpages, too many words, and the words are unsuitable for their audience. And they should hire a content designer for their ransom note.
You’ve been kidnapped. 30 mins later the kidnapper dumps you on the street because you won’t stop talking about what?
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Research from @penn_state shows that consumers are more likely to choose a plant-based meat option if they’re reminded of the social benefits, rather than just told it tastes good #vegan #climatechange bit.ly/3eZJqNd
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Anne Rein retweeted
A video by the German government about coronavirus is going viral. Here it is with English subtitles.
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Well, this makes the point
INFOGRAPHIC: White House Coronavirus Task Force Press Briefings c-span.org/coronavirus/
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Like are people hitting each other with baseball bats or are winged mammals picking fights with people I need more information. – at Staten Island, NY
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Taiwan has beaten back harmful disinformation about elections and COVID-19 using humor, science and psychology. Digital minister @audreyt gave @USC_TrueVote some awesome advice that municipalities and states would be wise to listen to. @USCAnnenberg youtu.be/8J6PuSw-8fE
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.@benandjerrys just put all other corporate statements to shame. THIS is how you put out a statement.
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"See you soon" Powerful stuff via Bruce Plante of Tulsa World
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Also a a big problem in #plainlanguage/clear comm. It’s so easy to just count words and syllables! Much harder to assess things like - including the right info - using a clear structure, style and visual design - making sure the text makes sense and meets readers’ needs.
McNamara's fallacy basically says that if something is difficult to measure (like the value of design) it will get ignored in favour of something that’s easy to measure (like the effect of SEO).
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Freelance editors might find this useful too! @EFAFreelancers @copyeditors Can you help amplify? #AmEditing
Freelance writers--especially those in New York, California, and New Jersey--@ASJAhq will hold a briefing on the recent slate of independent contractor bills (e.g., AB5). The call will take place Monday at 12 p.m. ET. It's free and open to all. asja.org/freelancers-under-f…
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"Grammar makes you respect words, every individual word. You make sure it's in the place where it feels the most comfortable and does its job best." ~@cathleenschine, The Grammarians 📚
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My four part test for draft tweets: 1. Do I *need* to say this? 2. Do I need to *say* this? 3. Do I need to say *this*? 4. Do *I* need to say this?
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