Ponto.Dev

If you see someone call a business “boring”, it means they’re not actually running the company. They’re trying to sell you something. I’ve never met someone who makes real money running a house cleaning business refer to it as boring, only grifters

Watching this blow up is funny because there’s such a stark difference in opinion between real operators and people who have never run a company in their lives

Price check: Post construction cleaning on a 4,000 square foot house, including a basement. Cleaning post construction dust, paint chips, inside appliances, etc We priced it at $.65 per square foot, customer almost had a heart attack

Slowest week we’ve had in months for the cleaning biz Great time to work on the business rather than in it, but hopefully it picks up as we get closer to the holidays

Goals for the end of 2027 $3M run rate 40% margins 1,000 5-star reviews Stretch goals for sure but feels very possible with how things have been moving

We onboarded a bunch of new Airbnbs at the beginning of the summer If sucked. So many headaches, hosts can be difficult Now they’re the most profitable jobs we have. I blinked and they’re making up 10-20% of our revenue. We just needed to get the checklists dialed in

If you can scale a low ticket B2C labor based home services business you can do anything

I’m feeling like a big shot after getting 21K impressions, can’t believe the threshold to get paid on this platform is 5M 😂

Why is everybody talking about starting a water filtration company all of a sudden

Secured an awesome commercial contract yesterday… they found us on ChatGPT 😂

Cleaning businesses who specialize in Airbnbs are doing it in hard mode 10% of our revenue and 90% of our headaches

If you own a cleaning business today is the best day of the year to buy vacuums

Pretty cool milestone today, broke $100K in one month Going into this year, we were stuck between $50-$60K. We'd been there for months But when summer picked up, our investments into SEO started to pay off in a huge way. We were getting 5-10 organic leads per day (shoutout @StrykerDigital) Even though we were booked out, we decided to keep LSA on with a low max budget. Our cost per customer went down by 3X. We were booked out for 2+ weeks Hiring became the constraint. We had plenty of demand, but not enough supply. So instead of turning on a job ad for 3 days at a time, we left it on all the time. Setup automations to reach out to great applicants and schedule interviews (shoutout @AccountantMurph for the help with that) Then we hired a killer dedicated salesperson to manage inbound leads. We also put him in charge of first-round cleaner interviews (because I believe closing great cleaners is just as much of a sales process as closing customers) Between building out better systems and having an incredible partner (who isn't on Twitter because he's too busy training, running crews, and shaking hands with important customers), the business exploded. We broke $60K for the first time in March. My goal was to hit $100K by the end of the year, and we just hit it midway through June Pretty incredible, and I'm excited for what's to come $10M ARR or bust! Side note - I don't pay too much attention to the number of bookings, but it's pretty cool we're at 400 exactly

$20.74 per lead 🤑

Update on this: we’ve gotten 12 applicants, 3 first round interviews and 1 second round interview off of a $7/day budget Crazy high performance. Will be continuing this

Finally trying to hire an actual CPA for cleaning biz Filled out three information forms, called one firm directly. No responses. Are these guys really so busy they don't have time to answer a lead form?

I officially launched a new job ad on Indeed with a daily budget of $7/day Previous budget was $35/day, but I've heard you get higher quality applicants with lower budgets Will post results

I blame AI making cold outreach easier. The amount of cold emails we get has 10X’d in the last few months, not sure if somebody leaked our email address or if the entire world realized you can use AI to setup a cold email campaign

For the first time ever we’re running a paid job ad on Indeed continuously, planning on keeping it on all summer $35 budget per day. Reach out to applicants Monday, first round interview Tuesday, second round Wednesday. Hiring decisions by Thursday, on Friday we schedule their first job for the following week Doing this every week this summer to keep up with demand + turnover

Nothing like documenting your processes to be delegated/automated to realize you’ve been making things way more complicated than they need to be