Positioning Nerd

I don't think poverty is always a choice. No, it isn't. Sometimes, it's a lack of information, access to the right resources, and exposure to opportunities. And more often than we realise, our environment plays a huge role in that. Let me explain with a short story. Sometime in February, during a family get-together in the village, one of my uncles told his nieces how he makes a living rearing guinea fowls and ducks. He didn't just tell them about the business. He shared everything they needed to know. How he started. How much it cost to get started. How he takes care of the birds. Where he gets his supplies. He even shared his suppliers' contacts and stayed in touch with them afterwards. Fast-forward to today, two of those nieces are doing quite well in the same business. They've even started leveraging social media to market their products. Now, imagine if that same uncle took everything he knew and packaged it into a course. Imagine him selling that knowledge for ₦50,000 and getting 200 people to buy it. That's ₦10 million in revenue. Think about that for a moment. He already has the knowledge. He has the experience. He has the results. But here's the thing: he may never think of turning that knowledge into something he can sell because he's not in an environment where people talk about monetising what they know. And he's not alone. There are millions of people with valuable skills, knowledge, and practical experience that others would gladly pay to learn. But they don't see it. They don't know it's possible. Sometimes, all they need is the right information and exposure to a different way of thinking. This is why we need to take knowledge monetisation more seriously. You don't always need to invent something new to build a business. Sometimes, what you already know is valuable enough to become one. Your knowledge could be someone's next opportunity. It's time to start treating it like an asset.