pubLAB™ (@pubLABuk) header
pubLAB™ (@pubLABuk) profile picture

pubLAB™

@pubLABuk

We're #beer #researchers who use #science to help #brand owners assess visual impact of their #packaging and understand their customers at the #PointOfPurchase

 United Kingdom
publab.co.uk
Joined October 2015
  • Tweets112
  • Following25
  • Followers73
40Media
Photo by pubLAB™ (@pubLABuk)Photo by pubLAB™ (@pubLABuk)Photo by pubLAB™ (@pubLABuk)Photo by pubLAB™ (@pubLABuk)Photo by pubLAB™ (@pubLABuk)Photo by pubLAB™ (@pubLABuk)Photo by pubLAB™ (@pubLABuk)Photo by pubLAB™ (@pubLABuk)Photo by pubLAB™ (@pubLABuk)Photo by pubLAB™ (@pubLABuk)
And the overall winner is... @asda's Choco Snaps. The green crocodile grabs kids' attention! #eyetracking #research publab.co.uk/cartoons-hit-sw…
1
pubLAB™ retweeted
ARU (@AngliaRuskin) profile picture
ARU
@AngliaRuskin4 Aug 2017
Which UK pint is a beer enthusiast's favourite? Our @pubLABuk conducted a study: arul.ink/beer?utm_campaign=c… #InternationalBeerDay
Image from ARU (@AngliaRuskin)
2
1
Great response to @TimatPintPlease's presentation at the International Beer Strategies Conference @ARU_BusinessSch @abihunt3 @AngliaRuskin
Image from pubLAB™ (@pubLABuk)
1
3
.@AngliaRuskin's @TimatPintPlease shared the science of visual attention with industry leaders at #BeerStrategies conference teapawt.net/consumer_events/status…
Arena Consumer Events (@Arena_Consumer) profile pictureArena Consumer Events@Arena_Consumer10 May 2017
Tim Froggett, Senior Lecturer at Anglia Ruskin University is now exploring science of visual attention at point of purchase #BeerStrategies
2
1
Replying to @pubLABuk
@pubLABuk @TimatPintPlease we really enjoyed that! #BeerStrategies
1
1
Looking forward to @TimatPintPlease sharing the science of visual attention at International Beer Strategies Conference @Consumer_Events
1
Replying to @AngliaRuskin
Indeed, free ale pint here today at @TramDepotCambs 12-8pm for taking part in our research @AngliaRuskin @TimatPintPlease @AngliaRuskinSU
Would you like a visual marketing research project carried out in your venue? Pub & Bar and @pubLABuk can help - pubandbar.com/news/2016-11-1…
2
2
70% of customers make their decisions in-store. Don't underestimate the importance of #packaging at point of sale! #Marketing #TipTuesday
Image from pubLAB™ (@pubLABuk)
1
Great example of point of sale visual #marketing by Mahou #beer! #design #packaging #MondayMotivation
Image from pubLAB™ (@pubLABuk)
Great turnout yesterday for @pubLABuk visual marketing seminar. Thanks to everyone that came and made it a successful event
1
2
Some great distinctive beer bottles have won DBA Design Effectiveness Awards! teapawt.net/dbaHQ/status/732228369…
It was a great result! #VMSeminar teapawt.net/ontradeconsult/status/…
matt steinhofel (@ontradeconsult) profile picturematt steinhofel@ontradeconsult19 May 2016
#vmseminar live demo using the latest eye tracker technology with brands @Wadworth
Image from matt steinhofel (@ontradeconsult)
And some #eyetracking results! Which is the lightest, hoppiest beer? #VMSeminar @TimatPintPlease @ARU_BusinessSch
Image from pubLAB™ (@pubLABuk)
It's live #eyetracking demonstration time! #VMSeminar @AcuityETS @TobiiPro
Image from pubLAB™ (@pubLABuk)
3
.@JuhaKarppinen is taking about how to target drinkers at point of purchase #VMSeminar @PintPleaseApp
Image from pubLAB™ (@pubLABuk)
2
5
And now some good #beer #branding examples! #marketing #VMSeminar
Image from pubLAB™ (@pubLABuk)
2
And this is how you may alienate some of your customers #VMSeminar #Beer #Branding #Marketing
Image from pubLAB™ (@pubLABuk)
#vmseminar Tim Froggett from Anglia Ruskin Uni speaking about the science of distinctiveness, attention and choice.
Image from matt steinhofel (@ontradeconsult)
1
1
.@SchoolofBooze is talking about how not to alienate half of your customers #VMseminar #beer #packaging teapawt.net/timatpintplease/status…
Load more