Founder #BCorp @Prosper4Purpose #agencyowner #brandjournalist #PRstrategist #copywriter & #everbloomer running on #solarpower & caffeine | #resist #wtc
Cleveland, OH
Joined May 2010
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No matter what happened in that shop, I keep coming back to the enormous power imbalance here. When you have 8 million followers and a public persona people trust, you know that naming and criticizing a small business can unleash a backlash far beyond the original incident
I deleted my Kelly Clarkson posts bc I think they were too sarcastic.
Let me say what I really wanted to say more clearly:
Instead of blasting a small business to millions of people over a perceived slight from one employee, Kelly should have simply gone to the manager/owner.
She should’ve explained that she feels she was treated as “less than” & explained that she will now take her business elsewhere.
That would have cut very deep for a small business, and it would have been enough punishment – especially considering the fact that she may simply be wrong about the employee’s intent.
Instead, she took quite a small incident to the Internet, and the business might not recover.
Given the power differential, that hardly seems fair – especially over a robotic bird that she still could have bought if she wanted it (in one way or another), even if she didn’t think she was treated respectfully enough.
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
Anyone else following the Kelly Clarkson Drama? I think I’m team Art of Play.
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
people are calling the kelly clarkson/art of play thing petty or low stakes but I actually think it is very deep when a celebrity isn't willing to use their platform to speak on actual atrocities, but they're willing to double down on putting a random tiny store on blast
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
Whether the bird was for sale is not the source of the conflict.
This is the source: A celebrity became angry when someone didn’t treat her with the reverence she feels her wealth and fame entitle her to.
Just look at the framing: “I went out of my way to visit a peasant shop and they didn’t regard me as special or sell me what I wanted so you other peasants should destroy them on my behalf.”
Half of society is (aspirationally) aligning themselves with the entitled celebrity and the other half is aligning with the regular people she’s trying to use her fame to punish.
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
Maybe Molly was for sale and maybe she wasn't. Maybe Kelly was treated rudely or maybe she wasn't. What we do know with absolute certainty is Ms Clarkson decided she wanted to do damage & cause havoc to a small business that she felt had done her wrong. She presumably wants them to suffer because she couldn't take Molly home.
The shop states the price tag was for ordering a replica. In any case, going public with name-calling and vengeance says a lot more about @kellyclarkson than it does about the shop.
Cool, cool. Sure, it wasn’t for sale. That’s the narrative Art of Play is gonna go with 👍 so the whole conversation we had when I asked you if it was for sale whilst pointing to the price tag hanging on the wall with the title Singing Bird didn’t happen as you elevator eyed me saying in a condescending tone “yes, it’s for sale but it costs 15,000 dollars so if you’d like me to find something comparable for you I can.” That all never happened and now it’s not for sale. Okay, cool. So you’re not only rude, you’re also a liar. Got it ✅
And by the way, I obviously support small businesses because I was literally at a small business trying to purchase things. I love small businesses and know they are important and I always support them, but you don’t get a free pass to treat people less than in your store just because you are a small business. It’s not that hard to be kind. I never blast people but you my friend were an exception.
Your store is really cool.
Unfortunately, you aren’t.
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
Maybe they just assumed that most normal people can’t afford a $15,000 bird? It’s bizarre and out-of-touch to harass a small business like this to 9 million followers
Cool, cool. Sure, it wasn’t for sale. That’s the narrative Art of Play is gonna go with 👍 so the whole conversation we had when I asked you if it was for sale whilst pointing to the price tag hanging on the wall with the title Singing Bird didn’t happen as you elevator eyed me saying in a condescending tone “yes, it’s for sale but it costs 15,000 dollars so if you’d like me to find something comparable for you I can.” That all never happened and now it’s not for sale. Okay, cool. So you’re not only rude, you’re also a liar. Got it ✅
And by the way, I obviously support small businesses because I was literally at a small business trying to purchase things. I love small businesses and know they are important and I always support them, but you don’t get a free pass to treat people less than in your store just because you are a small business. It’s not that hard to be kind. I never blast people but you my friend were an exception.
Your store is really cool.
Unfortunately, you aren’t.
I'm talking about marketing with integrity: lorraineschuchart.substack.c…
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Lorraine Schuchart, APR | PR & Brand Strategist retweeted
A true legend has passed. Tina Turner has died at the age of 83. She was our River Deep and our Mountain High, the Private Dancer in our hearts. She showed us that love really does has everything to do with it, and that we really did need another hero. And she was it. Rest now, Proud Mary. Raise your voice high in the heavens. You were always simply The Best.
Loved speaking with Mary from @VistaGlobalCC on #theprosperproject
In this episode, Lorraine talks with Mary Stelletello, MA, MBA, founder of Vista Global Coaching & Consulting, Wisconsin’s longest-certified B Corp.
Listen as @rainewrites and @VistaGlobalMary discuss doing well by doing good, B Corp Month and more: prosperforpurpose.com/prospe…