Founder #BCorp @Prosper4Purpose #agencyowner #brandjournalist #PRstrategist #copywriter & #everbloomer running on #solarpower & caffeine | #resist #wtc
Cleveland, OH
Joined May 2010
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Lorraine Schuchart, APR | PR & Brand Strategist retweeted
Anyone else following the Kelly Clarkson Drama? I think I’m team Art of Play.
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
people are calling the kelly clarkson/art of play thing petty or low stakes but I actually think it is very deep when a celebrity isn't willing to use their platform to speak on actual atrocities, but they're willing to double down on putting a random tiny store on blast
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
Whether the bird was for sale is not the source of the conflict.
This is the source: A celebrity became angry when someone didn’t treat her with the reverence she feels her wealth and fame entitle her to.
Just look at the framing: “I went out of my way to visit a peasant shop and they didn’t regard me as special or sell me what I wanted so you other peasants should destroy them on my behalf.”
Half of society is (aspirationally) aligning themselves with the entitled celebrity and the other half is aligning with the regular people she’s trying to use her fame to punish.
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
Maybe Molly was for sale and maybe she wasn't. Maybe Kelly was treated rudely or maybe she wasn't. What we do know with absolute certainty is Ms Clarkson decided she wanted to do damage & cause havoc to a small business that she felt had done her wrong. She presumably wants them to suffer because she couldn't take Molly home.
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
Maybe they just assumed that most normal people can’t afford a $15,000 bird? It’s bizarre and out-of-touch to harass a small business like this to 9 million followers
Cool, cool. Sure, it wasn’t for sale. That’s the narrative Art of Play is gonna go with 👍 so the whole conversation we had when I asked you if it was for sale whilst pointing to the price tag hanging on the wall with the title Singing Bird didn’t happen as you elevator eyed me saying in a condescending tone “yes, it’s for sale but it costs 15,000 dollars so if you’d like me to find something comparable for you I can.” That all never happened and now it’s not for sale. Okay, cool. So you’re not only rude, you’re also a liar. Got it ✅
And by the way, I obviously support small businesses because I was literally at a small business trying to purchase things. I love small businesses and know they are important and I always support them, but you don’t get a free pass to treat people less than in your store just because you are a small business. It’s not that hard to be kind. I never blast people but you my friend were an exception.
Your store is really cool.
Unfortunately, you aren’t.
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
A true legend has passed. Tina Turner has died at the age of 83. She was our River Deep and our Mountain High, the Private Dancer in our hearts. She showed us that love really does has everything to do with it, and that we really did need another hero. And she was it. Rest now, Proud Mary. Raise your voice high in the heavens. You were always simply The Best.
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
In a world where companies can say anything, what they DO matters.
We promise to be better for people, communities and the planet. We commit to transparency and accountability. We strive to #BtheChange.
It's the walk, not the talk that matters.
#BCorpMonth #WeGoBeyond
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
While it’s easier to just jump on the bandwagon and follow what everyone else is doing, leaders come up with out-of-the-box ideas that set new standards.
Innovation is key in today's fast-paced world.
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
Downtown Sun Flares in Cleveland, OH – at Cleveland, OH
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
Marketing is about remixes not carbon copies.
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
After Hillary lost, she went for a walk in the woods, wrote books, did podcasts & traveled the world advocating for human rights & democracy at large.
She didn’t once call for the Constitution to be terminated.
But do go on about how women are “too emotional to lead” won’t you.
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
Yvon and Malinda Chouinard gave away their company, @Patagonia, to save our home planet, effectively asking every founder and business leader to look in the mirror and ask: What will be my legacy? Read more from our Co-Founders about the longtime #BCorp 🗞 bit.ly/3S6UpGU
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
Never forget that we moved heaven and earth to bring Osama bin Laden to justice. Not because he flew an airplane into the World Trade Center on 9/11, but because he incited his followers to do it for him.
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
We've all seen the brands that stand out on social media. They're noticeable because they have honest back-and-forth conversations. And not just with their customers but with other brands and prospects.
If you want to stand out too, you need to put the social in social media.
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
What is mindful hydration? Why does it matter? How can you elevate your water consumption to make it feel special?
Minna Yoo shares how she spreads love and awareness through mindful hydration and beautiful water bottles!
Listen here: prosperforpurpose.com/prospe…
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
Continued dialogue with 🇫🇷 President @EmmanuelMacron. Informed about the situation at the front, Russia's nuclear terrorism at the ZNPP. Thanked for 🇫🇷's tangible defense aid. Discussed macro-financial aid to 🇺🇦 & food security challenges. We must increase sanctions on Russia.
Lorraine Schuchart, APR | PR & Brand Strategist retweeted
Have you ever desired to reinvent yourself? How can you become the version of yourself you wish to be?
Laura Berman Fortgang shares how you CAN reinvent yourself and uncover the next layers of your identity in this Prosper Project episode.
🎧 bit.ly/3BNwiYJ
