No more teasers. Q4 surprise 1 of 2 is below and comes with a pretty epic giveaway! I've been strategizing on a mens fragrance for 6 months. I knew what I wanted but after some help exploring scents with @recon10th and wrapping up with @GreenHornTX, we didn't just nail one. We nailed three. In true Barbarian fashion, each brand for these was hand-lettered. Each of the 3 scents built entirely from scratch...for hours. Drop-by-drop. In-person. We didn't hire a lab to develop them; we did them ourselves with professional guidance to produce three unique fragrances for Barbarian. This is the next big jump for us. We will acquire the fragrances in bulk (produced right here in north GA), bottle by hand, and print every single one in-house. No labels for these; our highly detailed artwork will be printed directly on every bottle! I couldn't be happier with the outcome of these (thank you Fil & Ryan). We'll be getting small tester bottles filled and branded this week so we can get some of YOU to test them out and give us feedback. 🚨 GIVEAWAY DETAILS 🚨 1. Follow our page. 2. Like this post. 3. Repost or quote post. We'll select 10 random winners to try out all 3 scents from our forthcoming fragrance line. Winners will be chosen on 11/1. ---------- Barbarian is a lifestyle and mindset brand as much as it is a fitness brand. We'll continue to work hard and push boundaries to create high touch point products and back them with high touch point customer service. We hope you'll give our fragrances a chance and, don't worry ladies... we haven't forgotten about you with our Thyra line; just have to nail these first! I hope you all like the theming, key art, naming, and branding I put together for these; it's been a ton of fun and I'm glad I don't have to keep this hidden anymore. Looking forward to your feedback. Don't forget to follow the giveaway details above for your chance to be the first to sample these! - JR ⚔️

RodneyRemix of @recon10th

Our 2nd fall drop for October is LIVE! 🚨🚨🚨🚨🚨 The first 20 orders of any of the 3 below (not just the full set) will receive one of our newest unreleased drops on the house - 3 days earlier than they will launch on the site! I'll DM and/or email the first 20 orders to inquire about size and color (black or white). 🚨🚨🚨🚨🚨 These will only be available now through 10/31 and then gone for good! Snag yours below and don't forget your favorite affiliate code. 👇 The Granite Set barbarianfitness.co/products… The Granite Hoodie barbarianfitness.co/products… The Granite Jogger barbarianfitness.co/products… Thank you, as always, for the support. It all goes right back in.

Here it is folks. Well… mostly. 😉 Our second October drop gets fully revealed tomorrow morning and will go live at noon. Hoodie details: // 9 oz. mineral wash hoodie // 80% cotton / 20% polyester // Jersey-lined interior and hood // Unique vintage finish - No 2 hoodies are the same //Sizes XS - 3XL Jogger details: // 9 oz. - Same as hoodies // 80/20 - Same as hoodies // Back pocket // ‼️Sizes XS - L are the only available options. XL-2XL are fully discontinued and will not be an option on the site for ordering. Ok, now for the good stuff: ⚫️🟠⚫️ We’ll be offering 3 variations on the branding for both the hoodie and matching joggers. New styles. New materials. Different than any of our current or previous hoodies. 🛒 Buy à la carte if desired or buy the set and get a deeper discount at checkout. 🧵 The decoration on these hoodies will be very intricate. Expect 10-15 business days for production (based on order volume) + shipping. Could be longer/could be shorter. If you snagged our limited run sweat shorts this past summer… it’s the same style/feel. If you didn’t - but like(d) our vintage fleece hoodies, you’re going to be a huge fan of this run. Heavier but still mid-weight. Great for lounging; great for training. Just sourcing these alone has been a multi-month planning process due to our manufacturer wavering on discontinuing them. I’ll spare you the boring details but… They’ve informed me that may change for the hoodies. Fingers crossed for the future. They’ll be available tomorrow through the end of the month and then will be removed from the site on 11/1. Can’t wait to show you the decoration styles tomorrow. Who’s snagging a set?

In case you missed it when these went live, one of our most high-requested hats is back...in Stone/Black. Our 5-panel vintage-style Legacy snapbacks were a hit in the Stone/Brown combo this summer. They featured our signature "B" icon in 3D puff. We did a limited run of these and won't be doing more of this style until 2027 so snag one while you can. barbarianfitness.co/products…