Reinaldo Braga

Something you may not know about Buffer: We've raised just $4M in total funding over our almost 14-year journey, and generated over $170M in total lifetime revenue. Our last round was almost a decade ago in 2014. For 8 of our 13 years, we’ve been profitable. And since 2017, we have bought back 21.2% of fully diluted shares. Despite being in a phase of decline the past few years, we entered that period with a very strong bank balance of over $6M. We did not have to carry out any layoffs, throughout the pandemic or when they were very prevalent in 2022/23. Not only that, we have been able to continue buying back stock from folks who were seeking liquidity. In 2023, we carried out three stock repurchases, at a collective cost of $889K. Buying back stock during a period of decline has set us up to be in a strong position. This year, we're back to growth and profitability. We're fast approaching $19M in ARR and it feels like there's a ton of opportunity in our space right now. I enjoy operating with the flexibility to go our own unique path and really build something meaningful for customers and the team. As with life, there are seasons to a company. I love that we've created a company where we can embrace the various seasons of our industry and business, rather than turn everything upside down after one tough quarter.

13 years ago today, I launched Buffer. It’s hard to believe my little side project turned startup turned business is now a teenager. In recent years, I’ve reflected a lot on how to build Buffer to exist and thrive long-term. With that in mind, I thought it could be fun to share 13 fun facts which demonstrate our longevity mindset and the impact it has on both the product and the team. Here we go: 1. Over Buffer’s lifetime, our total revenue has been $159.16M. 2. We’ve raised only $4M, so we’ve made close to 40X our funding so far in revenue. 3. For 8 of our 13 years, we’ve been profitable. 4. 49% of the team have been at Buffer for over 5 years; that’s 39 of 79 teammates! 31 people (39%) have been at Buffer for over 7 years, and 5 people (6%) have been on the team for more than a decade. 5. 34 teammates have taken a 6+ week sabbatical since the program started in 2019. 6. 49 babies have been born to teammates in Buffer’s lifetime. 7. 4,955 active users started using Buffer over a decade ago, and 2,321 of those are paying customers. 8. We initially supported just 1 social network, now we have 11 channels you can connect with Buffer. 9. Over the last 6 years, we’ve spent $4.5M buying back the majority of our VC investors to build a long-term company with no exit plan. 10. Teammates have collectively received $1,395,923 through annual profit sharing distributions we’ve issued on 5 of our 13 years. 11. We’ve donated $269,185 to 28 different charitable organizations since our first contribution in 2017. 12. For 11 years, we’ve been a fully remote and distributed company. Today, we’re spread across 51 cities in 19 countries. 13. Finally, I’ve built and led Buffer working from 25 different countries over the last 13 years. Here’s to many more years 🥂