COO @iabtechlab trying to make advertising a pleasant experience for consumers, brands, publishers and everyone in between(he/his greatness)
los gatos
Joined July 2008
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- Following1.5K
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SHaiLLEY (he/his highness) retweeted
The headlines suggest Paris is in turmoil. The reality I experienced today? Just another Saturday in Paris.
After a full day exploring the city, there was little sign of unrest. A few boarded-up shops and small groups making their way toward the protest route, but that was about it. Perhaps the rain kept crowds away, but Paris seemed to be carrying on as usual.
It’s a reminder that headlines don’t always capture the full picture of what’s happening on the ground.
From where I stood today, Paris was simply being Paris. ❤️🇫🇷
SHaiLLEY (he/his highness) retweeted
AI agents are only as smart as the data behind them. Discover how brands, publishers, and platforms are using LiveRamp's data collaboration infrastructure to power autonomous agents and drive superior marketing outcomes. Register today: okt.to/tJqpBl
SHaiLLEY (he/his highness) retweeted
CTV is growing up, but isolating streaming spend in a silo holds back true campaign impact. At #IWantMyCTV on November 12 you’ll learn from Ogury's Nadav Perry on how unifying CTV with cross-channel audience strategies drives better full-funnel outcomes: okt.to/lyLe4I
SHaiLLEY (he/his highness) retweeted
**BREAKING NEWS** Due to overwhelming demand, we're extended the Public Comment period for AAMP 3.0 and OpenProposal until Tuesday November 10, 2026: okt.to/NAr9RX
#AgenticAdvertising #AAMP #OpenProposal
SHaiLLEY (he/his highness) retweeted
I have been vocal about using the defensive capabilities of AI for good. So am putting my money (time) where my mouth is by joining this fantastic effort led by @AnneNeuberger with an incredible group of people.
Small cities, school districts and rural hospitals guard our most sensitive data with the fewest resources to defend it.
Today we’re launching Securing America’s Infrastructure Foundation, a new nonprofit, bringing AI-powered cyber defense to them at no cost.
SAIF starts with focused goals for on the ground impact and $25M in committed funding by a16z's founders. I’m joined by a founding board of Brian Barrios, @GoldsmithOnGov, Bob Lord, @vishalmisra and @philvenables.
If you lead a small city, rural school district or hospital system or want to join our team, please reach out: [email protected]
Read our full announcement here: a16z.news/p/introducing-secu…
SHaiLLEY (he/his highness) retweeted
Please share widely! This guide is more urgent and relevant today than ever before.
With the recent reports of a thwarted mass shooting plot targeting a Hindu place of worship in Illinois and an attack on a Hindu temple in Ohio just two weeks ago, temple safety and security are more urgent than ever.
Every Hindu should be able to worship without fear. While we are grateful to law enforcement for responding to threats, protecting our mandirs also requires awareness, preparedness, and community vigilance.
HAF’s Temple Safety and Security Guide offers practical steps to help Hindu temples strengthen security and prepare for potential threats.
Please share this resource with your local mandir leadership and community. Preparedness matters, and every temple deserves to be a safe place of worship.
🔗 Read and share HAF’s Temple Safety and Security Guide 👉f.mtr.cool/1mnkdjhudr
SHaiLLEY (he/his highness) retweeted
Man, we have incredible institutions. And i’ve always felt they should be part of our pop culture, not just our curriculum.
So I teamed up with @A47merch to design six jackets for ISRO.
Which ones would you wear? The top three go into production.
1–4 here, 5 and 6 below. 🚀
SHaiLLEY (he/his highness) retweeted
NEW: @IABTechLab is promoting its Trusted Server tech as response to Apple's latest Safari restrictions.
Story below. 👇
adtechradar.com/2026/10/09/i…
SHaiLLEY (he/his highness) retweeted
And that someday is the @IABTechLab Ttrusted Server. As an industry, we can no longer operate in the browser. It is time to move the entire open web ad stack server side. Trusted Server does that in a turnkey solution. Open-source and free to all.
SHaiLLEY (he/his highness) retweeted
Autonomous AI agents are rewriting advertising by planning media, negotiating inventory, and optimizing campaigns end-to-end. Join Databricks at #InternationalSummit as they explore where value lands when software autonomously executes the ad lifecycle: okt.to/FsJSyx
SHaiLLEY (he/his highness) retweeted
Agentic AI isn't just coming to ad tech, it's already executing transactions in production. In 5 days, explore hands-on AI agent architectures, OpenProposal standards, and real-world guardrails at #IABTechLab's West Coast Symposium in San Francisco: okt.to/dhZzu4
SHaiLLEY (he/his highness) retweeted
Apple’s latest Safari restrictions are another reminder of why publishers need greater control over their advertising infrastructure.
Great coverage from Digiday on the growing importance of the IAB Tech Lab Trusted Server.
Trusted Server enables publishers to:
✅ Regain control of their advertising technology and infrastructure.
✅ Restore addressability and measurement signals in restricted environments.
✅ Improve performance and efficiency through secure, server-side execution.
✅ Protect consumer privacy while unlocking new monetization opportunities.
And most importantly, Trusted Server is production ready TODAY!
This isn’t just about responding to browser restrictions. It’s about creating a more resilient, privacy-conscious, publisher-controlled advertising ecosystem.
The technology is ready. Let’s put it to work!
digiday.com/media/apples-saf…
#IABTechLab #TrustedServer #AdTech
SHaiLLEY (he/his highness) retweeted
What happens when an AI buying agent approves a $21,600 deal on a $20,000 budget? Catch HyperMindZ at our West Coast Symposium to break down how to build deterministic guardrails that keep autonomous ad-tech agents on budget and how OpenProposal fits: okt.to/bTl7pA
SHaiLLEY (he/his highness) retweeted
CTV ad formats have officially grown up. Sit down with Rakuten TV’s Julia Bourke and Jill Wittkopp for a chat on how CTV ad formats are evolving and what that means for platforms, advertisers, and the viewer experience at #InternationalSummit: okt.to/0ay1Gc
SHaiLLEY (he/his highness) retweeted
In just one week, the shift to autonomous advertising takes center stage in San Francisco at the #IABTechLab's West Coast Symposium! Join us for live technical demos and deep dives into the agentic standards reshaping programmatic buying, CTV, and privacy: okt.to/N1AhDl
SHaiLLEY (he/his highness) retweeted
With the recent news of browsers potentially blocking some ad tech platforms, have you taken a look at Trusted Server? It's open-source and moves advertising infrastructure out of the browser and into a first-party server context.
okt.to/Ih28qP
SHaiLLEY (he/his highness) retweeted
If there was ever a better use case for the @IABTechLab Trusted Server, I can’t think of any. We’ve predicted this at the Tech Lab for the last three years. Go server side.
iabtechlab.github.io/trusted…
TTD ads blocked entirely in Safari. @adexchanger with the scoop and detailed breakdown: adexchanger.com/platforms/ap…
SHaiLLEY (he/his highness) retweeted
You don’t need a ChatGPT or Claude subscription anymore just ask your coding questions to America dot gov
Today we’re launching America.gov, a single front door to the federal government.
Instead of opening a bunch of tabs across different agency sites and trying to figure out which information actually matters to you, you can ask America a question and get the relevant answer from across 29,000+ official government websites, with the source and what to do next.
SHaiLLEY (he/his highness) retweeted
We’re LIVE from Chicago.
Marketecture Live is officially underway.
The room is packed. The coffee is flowing. The AdTech is AdTeching.
Today we’re talking about what’s working, what’s broken, what AI is supposedly going to fix and what we’re all building next.
No panels. No fluff. Just really smart people with strong opinions.
Chicago, we have arrived.
@aripap, @JeremyBloomHere, @sam_khoury1, @Jackelyn_Keller, @AmeliaTran, @HannahKasoff, Jesse Meyer, David Berkowitz, @kait_obrien7
SHaiLLEY (he/his highness) retweeted
Lie No 3: BJP secretly gave Election Commissioners blanket immunity from arrest and legal action.
Facts: Absolutely false.
Section 16 of the 2023 CEC and Election Commissioners Act is in the publicly available law passed by the parliament. It protects the CEC and Election Commissioners from civil or criminal proceedings for acts done while performing, their official duties.
The Judges (Protection) Act, 1985 contains similar protection for judges. MPs also have constitutional protection for their speeches and votes in Parliament. Protecting the exercise of an official function is not a new thing nor a secret invention.
Section 16 does not grant blanket immunity from arrest or protect conduct outside an Election Commissioner’s official role.
Nor does it prevent removal: the CEC can be removed through the same constitutional process as a Supreme Court judge, while another Election Commissioner can be removed on the CEC’s recommendation.
You know who did not heed CEC's reccomendation to remove a EC despite him telling he was acting in partisan manner? UPA!
