Communication units touch every one in your organization. Congratulations Mary Wirth, director of College Relations and Communications for Penn State College of Agricultural Sciences, for winning the ACE Professional Award, the association's highest recognition given.#acecurrents
Kay Ledbetter retweeted
"The reality is its our shortcomings that make us relatable. There is power in vulnerability." -@aligoljahmofrad at #acecurrents
Kay Ledbetter retweeted
"Two things take you from where you are to where you want to be: vision and ownership." - @aligoljahmofrad at #acecurrents
Kay Ledbetter retweeted
Another impactful statement, “Simply leads to progress. Complexity leads to confusion.” - Ali Goljahmofrad #ACECurrents #CommunicatingwithKels
Kay Ledbetter retweeted
Let the customer tell their story. “The customer is the hero. The customer is the marketer.” - @markwschaefer #ACECurrents #Marketing – at San Antonio, TX
Kay Ledbetter retweeted
Most powerful marketing message: “You DO belong. AND, you belong with US.” People want to belong, they want community, they want to be validated. We can help them do that. @markwschaefer #ACECurrents
Kay Ledbetter retweeted
Marketing rebellion @markwschaefer #ACECurrents
Definitely our challenge at university research...let them know the hands that made it.
Why do you buy *this* handcrafted soap? asked @markwschaefer “I don’t know that I like the soap, but I love the hands that made it.” Important lesson for universities offering knowledge. #ACECurrents
Mark Schaefer is talking to ACE this morning. Advertising is dying, loyalty is a myth, customers are turning to social media and word of mouth. Emotional connection is to a person, not a product. We have to do things different to connect with customers. #acecurrents
Kay Ledbetter retweeted
Nice to see such a great gathering of ACE members together! Make sure to reach out and connect with new people you haven’t met before. #ACECurrents
What an awesome group and so much communication experience represented with these folks.
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So excited to see everyone. Registration is open!!!
The conference is finally here! Looking forward to seeing everyone soon. Registration starts at noon in the ballroom. #ACECurrents
Kay Ledbetter retweeted
25,000 people die a day of hunger related diseases. If you don't like our approach w/ innovation & tech, provide us an alternative instead of a $$$$ PR & social media campaign. That won't save starving children.
Replying to @kevinfolta
@kevinfolta quoting Norman Borlaug "Don’t tell me it can't be done, tell me what needs to be done and help me do it" @JulieBorlaug do you want to comment/ add on it? #ceplas_summerschool19
Kay Ledbetter retweeted
How much has it rained in the Texas Rolling Plains this year? Well, enough to grow tadpoles in the triticale block at Chillicothe.
Kay Ledbetter retweeted
Did you know there are over 1 million beef cattle operations is the United States? These operations produce over 24 billion pounds of beef and generate about $80 billion. Texas is the top cattle producing state in the nation, with an inventory of over 11.8 million head.
Kay Ledbetter retweeted
Exciting to hear @agrilifeVC discuss the new Chancellor’s Research Initiative in water and energy that will enhance agriculture across the Texas Panhandle! @a_agrilife @DanaAgWaterMgt @wtamu
Kay Ledbetter retweeted
TAM Wheat Team in Amarillo had a great wheat field day trip with bus at a nice sunny day in Bushland-Dalhart-Groom, TX. Two new TAM releases, TAM 115 and TAM 205. @TAMWheat @AibrahimAmir @J_SBaker @TXSmallGrains @TXPanAg @skledbetter @QingwuXue @agrilife @TexasWheat @a_agrilife
Kay Ledbetter retweeted
Big day in College Station as Texas A&M AgriLife announces construction of new robotic greenhouse to research development of new, cutting-edge food and crop varieties: bit.ly/2W2mXss #crops
Come join us next at 10:30 at 3B Farms northwest of Dalhart. #TAMgoodWheat

































