Have you experienced the “warmest jacket on Earth?” That’s what @PamDanziger at @Forbes said about the @OROSapparel Solarcore parka. There’s actually a video where they spray the outside of the coat with liquid nitrogen and show that it’s still toasty warm inside. I have one of these coats — and it lives up to the hype. I had a hand in helping OROS grow from essentially $0 to several million in just a few months, working with the brilliant @MikeMarkesbery and Rithvik Venna. Michael is the CEO & Co-founder of OROS Labs, and Forbes 30 under 30 winner. OROS Labs is a material technology company. They create the most advanced thermal materials on the planet. OROS Labs technology, Solarcore®, leverages the thermal properties of aerogel, the lowest thermal conductive solid in existence, to transform insulation across government, commercial & consumer industries. In this episode of the @UpArrowPodcast by @Elumynt, Michael and I dig into: ✅ How Michael went from studying zoology to creating space-grade insulation materials ✅ The strategic decision to relocate the team to Portland for talent acquisition and cultural alignment ✅ How OROS Labs attracted top-tier talent like Jeff Nash (a materials engineer from @TheNorthFace and @BlackDiamond) early in the company's growth ✅ Generating product awareness through practical demonstrations ✅ OROS’ vision to expand into multiple industries ✅ The importance of a great advisory board and how Joe Flannery (previous CMO of The North Face) was able to connect them with the perfect materials engineer Plus, as always, we get into a little of the personal stuff as we talk about the brilliant advice he got from his grandpa at childhood dinners, his dream to buy (and fly) a fighter jet, and a live show and tell of aerogel. You can watch the video here: elumynt.com/podcast/459b-mar… Plus, a special shoutout to the brilliant CRO expert and CEO of @BlueStout, @AllenBurt, for initially reaching out to bring me in to help with advertising, the wise Pat O’Brien for all of his great advice for scaling OROS, and the wonderful Adam Eshman, for his great leadership on the marketing team. #ecommerce #retail #DTC #Podcast #contentmarketing