Stacked Marketer

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It's the time of the year for the @stackedmarketer Annual Report. Have a look behind the scenes of our 2024. 💰 How much revenue did we generate? 📈 📉 How much net profit or loss? 📧 How many emails did we send? 💍 What was the engagement rate? 🗞️ And how did subscriber growth go? All those questions, plus some looks into our thought process in the Annual Report linked in the reply.

Underrated element of a successful newsletter business: the tech stack. ⚙️ And I’m not talking just about the ESP (email service provider) you use to send emails. That’s important but you’ll need more… A good website to store your past newsletters and create landing pages. A sponsorship management system. Deliverability tools. And that’s before looking into automations and AI that can speed up and enhance the quality of your newsletter. The right tech stack can replace a whole team for your newsletter business. Want to learn what tools on the market we use at @stackedmarketer ? And what tools have we built ourselves to save hundreds of hours of work every month? 👉 And most importantly: How we use them! 👈 Sign up for the waiting list for the 30-Day Newsletter Bootcamp 👉 stackedmarketer.com/30-day-n…

🤔 What’s the biggest difference between 2022 and 2024 in the newsletter space? The marketing budgets that are allocated to newsletters and similar publications. Anyone who says budgets are the same is almost certainly lying. That doesn’t mean there are zero ad dollars for newsletter sponsorships. But the amount shrunk significantly. KPIs are tighter. And a smooth workflow is more important than ever. The best and fastest way to turn your newsletter into a revenue-generating business is through sponsored content. It was, it still is, and it will continue to be. And in the 30-Day Newsletter Bootcamp, I’m going to show you exactly how we do it at @stackedmarketer. Sign up for the waiting list to know when you can get access. 👉 stackedmarketer.com/30-day-n…

🪦 The newsletter graveyard is growing. Turn back time to 2023 and everyone and their grandma is starting a newsletter. Come back to today and you see tons of abandoned newsletters or sold for pennies on the dollars invested in ads, if they even get any offers. That’s what happens when you try to join a gold rush without knowing what you’re doing. 🟥 Low quality content 🟥 Collecting emails rather than focusing on real people with real intent 🟥 Non-existent list cleanup 🟥 Poor monetization All these are common traits for the newsletter graveyard. Want to turn your newsletter into a real business instead of the next entry into the graveyard? Sign up for the waiting list for the 30-Day Newsletter Bootcamp 👉 stackedmarketer.com/30-day-n…

Up to 50% of clicks in your average newsletter are bots. And, Apple Mail Privacy Protection opens also skew stats between 10% and 25% of total opens. Non-human engagement has been one of the biggest problems of newsletters in the past 24 months. But few newsletter operators bother to even try to deal with it. It’s been one of the biggest priorities for our newsletters at @stackedmarketer Our ever-improving list hygiene with a focus on real people with real intent is why we have sponsors like HubSpot, Salesforce, Insense, and more working with us regularly. Over $2.5M in revenue since inception, a $3M valuation in last year’s investment round, and one of the most engaged readership for any marketing newsletter. Want to learn all the behind-the-scenes, the ins and outs of how we do this? Sign up for the waiting list for the Newsletter Proficiency course 👉 stackedmarketer.com/30-day-n…

Over $2M of our revenue at @stackedmarketer came from newsletter sponsorships. And that's with a one-person ad management team, aka me. It always surprises people that I'm still the one managing our ad ops... And that I'm the only one doing it. Well, this Thursday, 12th September at 12:00 EDT, I'll dive into the behind-the-scenes of how we make this work. 🟦 Tools and processes used to manage 75+ sponsorships a month. 🟦 How to get companies like HubSpot, Salesforce, Insense, Semrush and other Fortune 500 names to sponsor your newsletter. 🟦 How to save 20+ hours a week with simple automations. 🟦 How to uncover key newsletter sponsorship metrics to show your real revenue per subscriber. I'll be partnering with @getsponsy on this free workshop to dive into all the above, plus answer any of your questions live. Want to join? Here's where you can reserve your free seat: stackedmarketer.com/the-secr…

Trying to schedule today's @stackedmarketer this morning be like...