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stack influence

@stackinfluence

Democratizing influencer marketing shifting power to the overlooked 90% of social media users. Brands get better ROAS and people turn creativity into currency.

 Los Angeles, CA
stackinfluence.com
Joined November 2018
  • Tweets339
  • Following35
  • Followers385
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Holiday deadlines, platform changes, and what's actually moving for Amazon, Walmart, and TikTok Shop sellers this week...we have the news...
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A high-protein cereal brand went from #828 to #181 on Amazon and quadrupled its monthly units.
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Everyday creators showed it to the people who follow them. More people buying meant a better rank, and a better rank put it in front of even more shoppers. What's the biggest rank jump you've ever had, and what caused it?
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Adobe expects social media's share of holiday revenue to grow 17% this year. Paid search: 4%.
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Search still matters, but the feed is where the growth is. How does your holiday budget split between the two?
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Shoppers don't trust a product because of how its listing is written. They trust it because someone like them used it.
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A real person holding your product does more than any bullet point on the page. How many people outside your company are showing it off right now?
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Every Black Friday listing has a discount. Most of them have nothing else going for them.
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Shoppers skip past a price cut when nobody they know has shown them the product. What makes yours worth stopping for?
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Follower count is the most overrated number in influencer marketing.
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Instagram now shows posts from small accounts to people who don't follow them. A creator with 2,000 followers can reach far more than 2,000 people with the right video. Are you still picking creators by follower count?
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Most product pages answer "what is it." Shoppers are trying to figure out "what's it like."
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Specs tell them the size. Someone using it on camera tells them whether it fits their life. Which one does your listing show?
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Built for sellers, no fluff. Read this week's Merchant Memo: themerchantmemo.beehiiv.com/
Home | The Merchant Memo

Home | The Merchant Memo

News on the eCommerce Industry, online marketplace growth, and tips & tricks to become a top eCommerce seller curated by Stack Influence.

themerchantmemo.beehiiv.com
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TikTok Shop did $500 million in US sales over last year's Black Friday weekend, five times what it did the year before.
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Shoppers there buy from creators, not storefronts. Is your product showing up in anyone's video this holiday season?
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Holiday shoppers aren't searching for your product name. They're searching "gifts for mom under $50."
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The creators putting together gift guides right now decide which products make the list. Is yours on anyone's?
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Black Friday is six weeks away. The content shoppers see that week has to exist before then.
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Creators need time to get the product, actually use it, and post. If you start in November, you're already behind. When are you locking in your holiday content?
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