stack influence

Holiday deadlines, platform changes, and what's actually moving for Amazon, Walmart, and TikTok Shop sellers this week...we have the news...

Everyday creators showed it to the people who follow them. More people buying meant a better rank, and a better rank put it in front of even more shoppers. What's the biggest rank jump you've ever had, and what caused it?

A high-protein cereal brand went from #828 to #181 on Amazon and quadrupled its monthly units.

Search still matters, but the feed is where the growth is. How does your holiday budget split between the two?

Adobe expects social media's share of holiday revenue to grow 17% this year. Paid search: 4%.

A real person holding your product does more than any bullet point on the page. How many people outside your company are showing it off right now?

Shoppers don't trust a product because of how its listing is written. They trust it because someone like them used it.

Shoppers skip past a price cut when nobody they know has shown them the product. What makes yours worth stopping for?

Every Black Friday listing has a discount. Most of them have nothing else going for them.

Instagram now shows posts from small accounts to people who don't follow them. A creator with 2,000 followers can reach far more than 2,000 people with the right video. Are you still picking creators by follower count?

Follower count is the most overrated number in influencer marketing.

Specs tell them the size. Someone using it on camera tells them whether it fits their life. Which one does your listing show?

Most product pages answer "what is it." Shoppers are trying to figure out "what's it like."

Built for sellers, no fluff. Read this week's Merchant Memo: themerchantmemo.beehiiv.com/

Shoppers there buy from creators, not storefronts. Is your product showing up in anyone's video this holiday season?

TikTok Shop did $500 million in US sales over last year's Black Friday weekend, five times what it did the year before.

The creators putting together gift guides right now decide which products make the list. Is yours on anyone's?

Holiday shoppers aren't searching for your product name. They're searching "gifts for mom under $50."

Creators need time to get the product, actually use it, and post. If you start in November, you're already behind. When are you locking in your holiday content?

Black Friday is six weeks away. The content shoppers see that week has to exist before then.