subset

In the realm of software product development, the journey from zero to one is a quest to reveal and validate essence—the core truth and fundamental nature of a thing. This revelation and validation occurs as part of a rich and organic process.

Subset's quest is to deliver a new way to save, share and search. Of these three pieces, search seems like the most ambitious element. "Isn't search a solved problem?" "Haven't we already figured this out?" Not exactly.