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A New Way to Save, Share and Search | https://teapawt.net/t.co/ZUJWfCx9KK

Joined May 2024
Subset is for those bridge builders who see things and think of people. Its essence is the simple explanation given when something saved is shared with someone who'll care: "I saw this and thought of you."
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Those we're building for roam the labyrinthian corridors of the web, following their many interests to many different places. Along the way—again and again in the midst of their wandering—they make connections between this thing and that person and form a bridge between the two.
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Those ostracised by the paradigms and playbooks that refute curation as a default way of being online and seeking novel cultural infrastructure.
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It's no secret that our primary users are the nine percent of people online with a distinct attentional profile. Those who engage more deeply than regular consumers but less intensely than creators with an extrinsic motive.
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So, obvious question: what's the essence of @subsetnetwork? The answer: we think it's encapsulated in a phrase: "I saw this and thought of you."
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These moments of user enlightenment catalyse further engagement and adoption, generating market pull signals that validate the existence and/or intensity of an essence and lay the foundation for additional value-adding layers in the future.
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A team's Fingerspitzengefühl—their intuitive grasp of a space—informs the creation of a simple, loveable, complete product. This product deliberately targets a Schwerpunkt—a strategic focal point yielding outsized results—and triggers "aha" moments in users.
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In the realm of software product development, the journey from zero to one is a quest to reveal and validate essence—the core truth and fundamental nature of a thing. This revelation and validation occurs as part of a rich and organic process.
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Our question was, "How do you do search from first principles?" The answer: enable people to search people, not the web.
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The terrain is shifting and new maps are being drawn. Technological capacities are diffusing at frenetic rates. Everyone is scrambling to orientate to the new reality. Search is a massive piece of this new reality and it requires a fundamentally different approach.
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Every curator saves a subset of the things they find, and they share those found things in a peer-to-peer fashion via patterns. Right now, that saving and that sharing are illegible and immune to search. We're changing that.
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Search from 1st principles doesn't put them first. But it does allocate curators the same equity as creators and consumers in the great game of information retrieval. And it does leverage their contributions in a way that improves the efficacy of existing approaches.
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There's half a billion of them. They engage more deeply with what they find online. They generate Dunbar goods. They catalyse patterns of sharing. They create ripples of progress and connection. And they do it with no expectation of return. Yet they're underserved and invisible.
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However, our current paradigm of search is a dual class landscape that excludes these people. Our existing bistable system only recognises creators and consumers. But there is a third class of people called curators.
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People are searching the web because the web is a proxy for other people. People search people. The correct atomic unit of search is not the website but a person. The traces of engagement certain people leave as they traverse the web.
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Most of the alternatives above make a fundamental error. They assume that the atomic unit of search is the website. And that such a search must be routed through a hyperobject that straddles society. People search the web. This is only partially true.
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Decompose search to its core: when people search, they are attempting to find something. That's fair and hard to refute. But here's where we diverge...
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As Shane Parrish puts it: "A first principle is a foundational proposition or assumption that stands alone. We cannot deduce first principles from any other proposition or assumption." fs.blog/first-principles/
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