Founder at @insideBEcom and @Mindworx_net, Focused on how to use behavioral economics and psychology in business.
Joined June 2013
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When I first read this mind-blowing case study by @jezgroom from @CowryConsulting I thought "Ok, these guys really know what they do".
Have a look for yourself. #BehavioralEconomics #restaurant #Sales
insidebe.com/articles/menu-r…
Join me next week at this live webinar organized by @insideBEcom . Register here for free: mailchi.mp/49e2913900b5/insi…
#behavioralscience #behavioraleconomics #Marketing #consumerpsychology
Matej Sucha retweeted
Why AREN’T customers doing what I want them to do?
Join @MatejSucha, CEO of @Mindworx, to discover the answer, which is often deeply rooted in psychology and #behavioraleconomics.
Secure your seat here: mailchi.mp/49e2913900b5/insi…
#marketing
#consumerpsychology
Fascinating case study by @Pragmadik about How an Insurance Company Used #behavioralscience to Get 30% More Customers to Use Certified Repair Shops.
Read the article here: insidebe.com/articles/behavi…
How Did Ogilvy Use Psychology to Increase Sales of KFC French Fries by 56%?
All the details are here: insidebe.com/articles/how-og…
Matej Sucha retweeted
Have a look at this video case study where the Chairman of @OgilvyUK, @RorySutherland, explains how #nudges which customer research would never advise had a positive impact on #customerbehavior.
Article link: bit.ly/2Ur3kKF
Matej Sucha retweeted
Help your clients increase their social currency through your #brand. First, provide exclusive treatment.
Then, spice it up by making them feel better than the rest.
Read the article here: bit.ly/35wX462
#behavioraleconomics
#Marketing
#Sharing
What's your favorite application of BE? We're starting one of our most exciting projects so far. On the way to a nuclear power plant for a kick-off workshop.
#behavioraleconomics can be used to tackle unexpected challenges in very "exotic" industries.
Which are your most favorite creative #nudges? These are @s_tatam's, Simon Moore's, and my favorite ones
bit.ly/3q0u0xb. How about you @nualawalsh01, @THoulihan?
One of the most creative #behavioraleconomics experts out there - @s_tatam is currently speaking at #Nudgestock2021. This is another absolutely stellar case study by Sam published on @insideBEcom. bit.ly/3pNnzNZ
Matej Sucha retweeted
We're so glad to be an official partner at this year's #Nudgestock2021. We cooperate with many great minds from the #behavioraleconomics field but @rorysutherland and @s_tatam from @OgilvyConsultUK are especially close to our hearts. bit.ly/2TPJbNM
Eyes peeled on #Nudgestock2021 as we'll soon release an ebook with the "Best of Nudgestock 2021"
The entire team is tuned to #Nudgestock2021 because, together with @OgilvyConsultUK, we'll release "The best of Nudgestock 2021" in an an ebook.
#behavioraleconomics #behavioralscience
Interesting insight at #Nudgestock2021 about how researches discovered the surprising motivations of fishermen and redesigned their campaign message from "fish depletion" to "national pride". Reminded me of this fascinating case study from @Innobub and bit.ly/3gf2zwI
Interesting talk @AbigailGDalton
Interesting talk at #Nudgestock2021 by @AbigailGDalton about how important it is to identify the barriers stopping people from doing what they should. Here's a great piece on the subject by @mwillcox - bit.ly/3veFgaj
I'm wondering what @DanBenoni, @LouisXavierL @GrowthDotDesign think about this article. We have a bit different approach to you guys but a lot of #behavioralscience involved.
We took a look at #ZARA's check-out process and found out what they do that makes us spend our #money so easily.
We have a pretty epic article on it which you can find here: bit.ly/3irHosC
#consumerpsychology #nudge #behavioralscience #psychologyinmarketing #uncertainty
Matej Sucha retweeted
Struggling with your #recruitment process? Wondering why your job ad is actually discouraging the right people from applying?
Learn how to increase the number of résumés received by reading this remarkable article: bit.ly/2T8F66X
#Conversions
#SocialProof
#Uncertainty
Matej Sucha retweeted
We've been hearing this excuse for years, and we got sick of it and decided to create InsideBE.com.
Anything that you're looking for and has something to do with #BehavioralEconomics, you will surely find on our website!
#psychologyinmarketing #consumerpsychology
Matej Sucha retweeted
Nudge units launching around the world: behavioral science is thriving in govt! @R_Thaler RT @CassSunstein
