Get inspiration on how to apply #behavioraleconomics, #nudging, and consumer psychology. Case studies and courses from the world's top experts 🙌
Joined September 2020
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Do you recognize behavioral science when reading a menu in a restaurant? Some of them?
Here is an article by @jezgroom on how menu redesign changed customer behavior bit.ly/3qy5iWW
Which companies use behavioral science best in their business? Can you guess the top 4?
bit.ly/3GvO3v3
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How to get people from diverse backgrounds to apply for a job? There are some lessons from behavioural science that point to what you do and how you do it to get better applicants and greater outcomes insidebe.com/articles/how-to… @insideBEcom #casestudy
New Year, new marketing goals. @mattwallaert (author of Start at the End) defines 5 variables to create an achievable behavioral statement. Do you know which ones they are?
bit.ly/3FHixJu
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You can have the best incentive plan, total rewards, and structure in place, but if people don’t understand it or buy into it, you are missing a big opportunity. Communication = KEY. @whatmotivates @behavioralgroov #behavioralscience thebrainybusiness.com/podcas… via @thebrainybiz
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If you’re thinking of using humor at work, don’t ask “will this make me sound funny?” Ask “how will this make other people feel?” The goal isn’t to get a laugh; it’s to make the room feel lighter and more at ease.
For more tips, watch this TED talk. go.ted.com/jenniferandnaomi
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Overcoming difficult obstacles makes a future success taste much sweeter, right? Wrong!
Initial failures lead people to underestimate how good it will feel to succeed.
scientificamerican.com/artic…
@H_Sjastad
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The Behavioral Science Daily! paper.li/frmreyes/1491924723… by @CausalEconomics @EthicalSystems @AtlantoCeltica #behavioraleconomics #causaleconomics
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Latest project results for Singapore’s leading consumer bank
1/4
#behavioralscience #behaviouralscience #singapore #bank #customer #balances
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"One key reason that our intentions don’t always translate into behavior is habit"
We discuss the importance of #habits and how brands can disrupt them to encourage people to practice more #sustainable behaviours for @TheDrum 🌍
thedrum.com/opinion/2022/01/…
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Got a shiny, new goal for 2022? Don’t lose momentum and abandon your goal baby before it has a chance to thrive! 😢
To help, here are 5 Books 📚/ accounts from psychologists / behavioral scientists I recommend to help those goal babies grow up big & strong💪
Follow & share 👏🏻
Incentives to get through the pandemic
#8: A modest monetary incentive moves the needle on rates of vaccination for #COVID19, according to a study by #ChazenSeniorScholar @meier_steph and colleagues. buff.ly/32xgtG9
A small hint to get your New Year's resolutions right ✨
Many of us struggle to keep our #NewYearsResolutions. But transformation isn't just about willpower — it's about habits. This week, we revisit a conversation with @ProfWendyWood on how to create lasting change.
hiddenbrain.org/podcast/crea…
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The FAIR seminar series will be online/hybrid for the spring semester - we have a great program with fantastic speakers.
nhh.no/en/research-centres/f…
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Christmas time is approaching and with that family visits come hand in hand 🎄 Read the article by @Helenarub on how to reduce drunk driving 🍾
and drive responsibly bit.ly/3dJmVfg
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"Buy now, pay later" apps like Klarna have been on the rise. Cognitive biases like hyperbolic discounting—our inclination to choose immediate reward over future payoff—help explain what makes these platforms so irresistible to shoppers. #behsci
hubs.ly/Q01179QR0
