Synup, the leading digital profile management platform, enables brands to deliver relevant & trusted content for all locations, devices & digital media.

New York City, NY
Joined August 2013
As an agency, it’s not your team or your clients holding you back; it’s the chaos caused by juggling too many tools that don’t work together. With Synup OS, we solved that. It’s built to run your entire agency on one platform! The future of agencies starts now! #SynupOS
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If the answer depends on the store, the store owns it. If it doesn't, anybody can answer. How a multi-location brand should triage a Facebook question, an X complaint and an Instagram DM in one social inbox, from our CMO Niladri Sarkar: youtu.be/flEy9me-1G0
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What we shipped in Synup this week 🚀 1 new feature: Listings Resubmission. Resubmit saved business details without editing them again. 3 highlights: clearer ownership with Tasks & Approvals, planning across weeks with the Continuous Social Calendar, and a direct path from AEO
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Four parties touch every review your agency handles: you own delivery, the client owns the facts, the software vendor provides the software, and Google decides what shows. Agree who owns what before the first angry review: youtu.be/MDhNfVJ4oNk
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If your importer requires a full file: start with current approved data, apply intended edits, compare untouched fields and check for newer changes before uploading. synup.com/blog/business-list…
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Two people at the same company replied to one review. The customer saw the later reply, written without the full context. Neither did anything wrong. They were working in different places. How multi-location brands decide who owns the reply: youtu.be/yxx0CE2nBEA
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“Probably the owner” isn't a role. Log the account you checked, the role you saw and the date. Can't see the access list? Write “unknown” and why. synup.com/how-to/request-own…
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What we shipped in Synup this week 🚀 1 new feature: Show Me guided help in Sydekick. 5 improvements: multi-client posting, listing connections, reply approvals, Series analytics and Playbook report templates. Watch the highlights 👇
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Hypothetical: map shows 3 businesses, AI answer names 6 including all 3. 3 of 3 map businesses are in the answer. 3 of 6 answer businesses aren't on the map. Both true. Always state which list your % starts from. synup.com/blog/ai-overviews-…
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One tracked query misses much of the local search picture. Niladri Sarkar breaks down Synup’s 2026 Local SERP Study: query wording, AI Overviews, map packs and what to check for your business. Watch: youtu.be/7ohyTgHzivM Study: synup.com/research/local-ser…
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64% of map businesses were named in AI answers (2,862 searches). 67% of AI-named businesses were outside the pack (separate 714-search sample). Different bases, not inverses. US desktop, week of Sept 22, 2026. synup.com/research/ai-overvi…
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What we shipped in Synup this week 🚀 2 new features: - Smart Scheduling - Publisher Sets 3 major improvements: - Media Library - One Login, Multiple Workspaces - Client Portal Social Analytics Plus a few more improvements in the video. Full update in the comments 👇
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Ops owns hours; marketing owns descriptions in this example. Keep a dated approved location record so both teams can check the right version. synup.com/blog/business-list…
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Map rank doesn't tell you whether an AI answer names a business. Record map, answer and source-only presence separately. Synup's September 2026 study explains the difference. Guide: synup.com/blog/ai-overviews-… Video: youtu.be/W1w8ozJCSdk synup.com/blog/ai-overviews-…
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New hours, old business description? In this illustrative example, the upload sheet still held older descriptions. Check the submitted file and how your importer handles included fields. synup.com/blog/business-list…
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What we shipped October Week 1: 4 new features in Synup: - Campaign Plans with Sydekick - Social & Web Listening - Content Checks - G2 + Trustpilot reviews More improvements in the video. Full update in the replies.
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Updated listing hours, but an old description is back? Compare approved, uploaded and live values, then check the upload record. Our video and guide walk through an example. youtube.com/watch?v=zvqcbwtF… synup.com/blog/business-list…
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Synup MCP is live. Connect your AI to Synup and run your entire local marketing stack through conversation. Reviews. Campaigns. Social posts. Rankings. All from a single prompt. 120+ tools. Works with Claude, Cursor, Windsurf. 5 min setup.
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Your Google reviews disappeared. No warning. Most aren't deleted - they're filtered. ✅ Ask reviewer to check Maps history ✅ Submit ONE support ticket ✅ Screenshot every review ❌ Don't repost identical text ❌ Don't spam tickets #LocalSEO #GoogleBusiness
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Google is testing AI-powered review replies. The move that matters: use AI to handle routine responses so your team can focus on the 20% of reviews that actually impact retention and revenue. Automate the volume, elevate the strategy. #LocalSEO #ReputationManagement
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