If the answer depends on the store, the store owns it. If it doesn't, anybody can answer.
How a multi-location brand should triage a Facebook question, an X complaint and an Instagram DM in one social inbox, from our CMO Niladri Sarkar: youtu.be/flEy9me-1G0
Four parties touch every review your agency handles: you own delivery, the client owns the facts, the software vendor provides the software, and Google decides what shows.
Agree who owns what before the first angry review: youtu.be/MDhNfVJ4oNk
If your importer requires a full file: start with current approved data, apply intended edits, compare untouched fields and check for newer changes before uploading. synup.com/blog/business-list…
Two people at the same company replied to one review. The customer saw the later reply, written without the full context.
Neither did anything wrong. They were working in different places.
How multi-location brands decide who owns the reply: youtu.be/yxx0CE2nBEA
“Probably the owner” isn't a role. Log the account you checked, the role you saw and the date. Can't see the access list? Write “unknown” and why. synup.com/how-to/request-own…
Hypothetical: map shows 3 businesses, AI answer names 6 including all 3.
3 of 3 map businesses are in the answer. 3 of 6 answer businesses aren't on the map.
Both true. Always state which list your % starts from.
synup.com/blog/ai-overviews-…
One tracked query misses much of the local search picture.
Niladri Sarkar breaks down Synup’s 2026 Local SERP Study: query wording, AI Overviews, map packs and what to check for your business.
Watch: youtu.be/7ohyTgHzivM
Study: synup.com/research/local-ser…
64% of map businesses were named in AI answers (2,862 searches). 67% of AI-named businesses were outside the pack (separate 714-search sample). Different bases, not inverses. US desktop, week of Sept 22, 2026. synup.com/research/ai-overvi…




