Stop briefing AI about your own site. That SEO Agent connects directly to GSC, GA4, and PageSpeed. Open a site, ask a question get an answer
Joined March 2026
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Stop briefing AI about your own site. #ThatSEOAgent connects directly to your #GSC, #GA4 & #PageSpeed.
Anomalies. Quick wins. Cannibalization. Surfaced before you ask.
50+ #SEO tools. 17 checks. 3 Google APIs. One agent.
thatseoagent.com/
thatseoagentcom retweeted
The Claudification of SEO audits
Lately, I’ve been seeing an alarming rise in clients receiving 30+ page "AI Slop" audits generated in seconds with zero critical thinking.
These reports look visually impressive at a distance. They’re full of scary red exclamation marks, polished pie charts, and "URGENT" warnings.
But when you actually open them up, the claims are laughably out of touch:
🚨 "Missing llms.txt file: CRITICAL SEO ISSUE."
🚨 "Missed blocked directory in robots.txt: HIGH RISK."
🚨 "Missing ALT tag on an icon file: CRITICAL ACTION REQUIRED."
Let’s be honest about what’s happening here:
1. Minor noise is being sold as major strategy.
An unoptimized alt tag on a decorative footer graphic isn’t killing your rankings. A missing llms.txt file isn't wiping you off Google.
Turning low-impact, micro-level best practices into "critical site failures" is just a trick to create fake urgency.
2. Quantity is replacing quality.
Clients are being handed 30 pages of generic, auto-generated bullet points instead of 2 pages of actual strategic insight. If an audit doesn't tie its findings directly to revenue, search intent, site architecture, or core technical blockers, it’s not an audit it’s an export script.
3. AI is being used as a substitute for expertise, not a tool.
AI is incredible for efficiency, but using it to pump out generic audit templates without human validation destroys trust in the whole industry.
If your audit reads like it was generated by a bot that has never looked at a search engine result page, throw it away.
What’s the most absurd "Critical SEO Flag" you’ve seen in an automated audit recently?
After weeks of going back and forth, I made the call: That SEO Agent is open source.
It's published under the MIT license, and anyone can use it, free, running on their own machine. With your own Google credentials. No account to create and no API key to buy.
Repo: github.com/thatseoagent/mcp ❤️❤️
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thatseoagentcom retweeted
Say hello to your new, streamlined Google Analytics command center 🎯 Rolling out now to all accounts over the next few weeks, redesigned dashboards make it easier than ever to build, customize, and organize your core performance insights in seconds 🎯
Learn more about dashboards and explore what this update means for your daily workflows → goo.gle/4cIvqpK
thatseoagentcom retweeted
Pro-tip: with ChatGPT adding "official" to many more fan-out queries, it's a good time to consider whether adding "Official" makes sense to things like official brand homepage <title> tags (e.g. "Official Site"). Or even other page <title> templates or meta descriptions, if there's room and it reads well for users.
This can especially be helpful for companies that share names with other brands/entities.
Note that this was already a pretty standard SEO recommendation for a long time, but I think it's worth a second review given the way ChatGPT is specifically seeking out official information now.
Also worth noting that @MalteLandwehr found examples where ChatGPT constructed site: queries using *the wrong brand domain,* so this could potentially help reconcile that problem.
thatseoagentcom retweeted
ICYMI: Google AdSense related search format to be retired on August 6 seroundtable.com/google-adse…
thatseoagentcom retweeted
We’ve been continuing to improve how we show links in our AI features in Search, to make it easy for people to click to websites. One of my personal gripes (as the team knows!) is whenever I can’t easily find a link for something I want to go deeper on.
As we’ve continued to iterate, we’re now sending billions of clicks to websites every week through AI features in Search alone. We’re not done with this work – we recently added the ability to connect your subscriptions and select preferred sources, and have more to come!
Oh boy…
Today we released the June 2026 spam update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/inc…
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thatseoagentcom retweeted
Today we released the June 2026 spam update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/inc…
thatseoagentcom retweeted
Uno de los fuertes de Multabot es el SEO, tenemos +2M de impresiones por mes en search.
Gran parte de eso es gracias a @angelcruzdev y @thatseoagentcom que trae accionables concretos.
Está buscando nuevos sitios/apps para seguir desarrollando el producto, no duerman!
👇Link
SEO isn’t dead. AI search is just changing what visibility looks like. Ranking still matters, but now being cited inside the answer matters too. Wrote a research-backed breakdown on what GEO actually is, what works, and what’s mostly hype: thatseoagent.com/en/generati…
Sharing this in case it’s useful for people thinking seriously about AI search, citations, and where SEO is actually heading.
Would love to hear how @lilyraynyc & @DavidGQuaid are thinking about this. 😃 😃
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thatseoagentcom retweeted
Big announcement! After 16 years in SEO, today I'm launching something I've been building toward for a long time. 🥳
Introducing Algorythmic: my new SEO and AI search consultancy.
For the past decade+, I've led award-winning SEO teams at agencies. I've spoken at ~100 conferences. I've spent thousands of hours analyzing Google algorithm updates, studying E-E-A-T, and more recently, figuring out how brands can show up well in AI-driven search.
Now I'm channeling all of that into something of my own.
Through Algorythmic, I'll be selectively working with brands 1:1 on SEO consulting, AI search optimization (AEO/GEO), E-E-A-T strategy, content quality audits, Google Discover, algorithm update recovery, hourly training, and more.
I'm also excited to announce that as part of this launch, I will be continuing my role as VP of SEO & AI Search at Amsive, where I still oversee an incredible team of 30+ SEO experts (who won "Best Enterprise SEO Team" in 2025, according to the Search Engine Land awards!).
Algorythmic will allow me to take on solo projects that are a strong personal fit for my skills and experience.
Check out the comments for the link to my new site.
BTW, if you're curious about the name Algorythmic: it's a mashup of "algorithm" and "rhythm." If you know me, you know those are the two things that have defined my entire life (especially 'rhythm'). The full origin story (involving a fictional SEO-themed deli my Amsive team created in 2019) is on the blog - link also in comments.
I'm being very intentional about the work I take on through Algorythmic. If you think we'd be a good fit, I'd love to hear from you. Check out the new site and get in touch!
thatseoagentcom retweeted
AI-generated articles already being published (and one even quotes me with a quote I never said) about the March 2026 Core Update 🫠🫠
lol, the update was announced Friday and has barely kicked in yet, let alone completed.
There is no reliable data to report on yet.
But of course this crap already ranks in search & influences LLM responses.
Google really needs to get a better handle on this stuff IMO.
thatseoagentcom retweeted
Today we released the March 2026 core update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/inc…
thatseoagentcom retweeted
Today we released the March 2026 spam update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/inc…
thatseoagentcom retweeted
most business owners think they are optimizing their website to rank in the website section of google
that is not really why you do it anymore
look at what a google search result looks like today
LSA ads at the top, google search ads below that, sometimes an AI overview, then the map pack, and then finally the list of websites way down at the bottom
by the time someone gets to the website section, most people have already clicked on something else
the website section of google gets a fraction of the clicks it used to get and that number keeps going down
so why does your website still matter
because a well optimized website makes your google business profile rank better in the map pack
that is where the clicks actually are
your website is also what gets you picked up and cited in AI tools like chatgpt, perplexity, and google's own AI overviews
if your website is thin, unoptimized, and has no authority pointing to it, those platforms have nothing to pull from
the website is no longer the destination, it is the engine running everything else
back in the day, ranking number one in the organic website results was the whole game
today it is just one piece of a much more crowded board
optimize your website, but understand what you are actually optimizing it for
the map pack and the AI results are where the real game is being played right now
thatseoagentcom retweeted
Are Citations in AI Search Affected by Google Organic Visibility Changes?
A must-read analysis by @lilyraynyc:
"The table reveals a clear pattern: every subfolder that lost organic visibility on Google also saw a decline in total AI search citations, with an average drop of -22.5% across all LLMs".
"Not only is a strong SEO foundation critical for AI search visibility, but tactics that hurt your organic rankings can have a cascading negative impact on your AI search citations as well".
open.substack.com/pub/lilyra…
