Coco (@timicoco_) header
Coco (@timicoco_) profile picture

Creative Director | Brand Consultant | Corporate Communications. Think Creative, Think Me 👩‍🎨

Lagos,Nigeria
Joined February 2013
Photo by Coco (@timicoco_)Photo by Coco (@timicoco_)Photo by Coco (@timicoco_)Photo by Coco (@timicoco_)Photo by Coco (@timicoco_)Photo by Coco (@timicoco_)Photo by Coco (@timicoco_)Photo by Coco (@timicoco_)Photo by Coco (@timicoco_)Photo by Coco (@timicoco_)
If you’re a girly girl, who loves self care, body care, smelling good, all that good stuff…. Check out my business page Tee and Tee essentials on Instagram 🤭🫶🏽 instagram.com/tee.andteeesse… Please retweet 😘
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Bolt is now for the rich o Tf? 😭
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The ROI on keeping your mouth shut is extremely high.
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I like the idea of taking your life incredibly seriously while refusing to take yourself too seriously. find a pursuit that makes you excited to be alive. read widely, move your body often, and keep getting better at whatever matters to you. protect your solitude. love your people deeply and occasionally stay out until a completely unreasonable hour. seems like a pretty damn good way to live.
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Apparently, not a lot of people know there’s something called ‘Scent Etiquette’. There are different perfumes for different seasons and settings. With this El Niño, pls opt for light, floral, fresh options. No use heavy oud kpai us abeg
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Why am I even up early fgs??
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Coco retweeted
have a simple formula for this: Hindsight + Insight = Foresight Look back, understand why something worked, and you'll see further ahead than anyone starting from zero.
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Coco retweeted
History is underrated in business. We quote scriptures written centuries ago to guide our lives today, yet we rarely look to the past to guide our brands. Here's a 1950 ad that still answers a question marketers are struggling with in 2026. 🧵
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History is underrated in business. We quote scriptures written centuries ago to guide our lives today, yet we rarely look to the past to guide our brands. Here's a 1950 ad that still answers a question marketers are struggling with in 2026. 🧵
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Over 70 years later, consumers are tired of being sold to and brands are still asking how to earn attention. Ogilvy answered that by giving people something worth keeping before asking for anything. The context is different today, yet the principle still holds.
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That's hindsight turning into foresight. What's a campaign from the past you think every marketer should study?
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Coco retweeted
Try as much as you can not to involve yourself with razz people.
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need a reset bad
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i hope the people watching me now understand that they’re watching me build in real time. no blueprint, no co-sign, no guarantee. just an idea of what things could be and the audacity to keep going until they are.
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For days I kept saying I wasn't going to play this Lagos Life game. Then I finally hopped on. Let me gist you how it happened, and what I found when I started digging.
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So yes, Lagos Life is a game. Psychologically, it offers much more: control, progress, belonging and a break from reality. 1 million Nigerians joined in three days. Brands are paying N250,000 a week to place ads inside it. It offered escape, it got the attention.
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If you've read this far, you'd probably be interested in the Consumer Intelligence Report I did using Lagos Life as a case study. Comment "REPORT" and I'll send it to you.
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