Coco retweeted
I like the idea of taking your life incredibly seriously while refusing to take yourself too seriously. find a pursuit that makes you excited to be alive. read widely, move your body often, and keep getting better at whatever matters to you. protect your solitude. love your people deeply and occasionally stay out until a completely unreasonable hour. seems like a pretty damn good way to live.
Coco retweeted
have a simple formula for this:
Hindsight + Insight = Foresight
Look back, understand why something worked, and you'll see further ahead than anyone starting from zero.
Coco retweeted
History is underrated in business.
We quote scriptures written centuries ago to guide our lives today, yet we rarely look to the past to guide our brands.
Here's a 1950 ad that still answers a question marketers are struggling with in 2026. 🧵
Coco retweeted
i hope the people watching me now understand that they’re watching me build in real time. no blueprint, no co-sign, no guarantee. just an idea of what things could be and the audacity to keep going until they are.
Coco retweeted
I wish some memories could be bottled up and anytime I want to relive it, I just open it up
Coco retweeted
Talk about your work. Blow your own horn. The world is a global village now. Don’t wait for permission to be seen.
Coco retweeted
As of June 2026, 7,535 Nigerian startups had shut down. That's roughly 3 in every 10 startups tracked in the country.
Some ran out of money. Many never figured out how customers would find them, pay, and stay.
That was the same fate that met Emeka’s startup
A thread 🧵👇🏽
You all should meet Timi 👇👇👇👇
She’s very good
Coco retweeted
If I joined a startup as its marketing manager, my least worry would be “What to post?”
I'd first figure out what the business actually needs marketing to do.
Here's how I'd approach the first 90 days. 🧵
Coco retweeted
canva.link/the-business-of-m…
If you're responsible for marketing a startup or SME, this is built to help you answer one important question: “What should we do next?”
posting for the nerds.
PFA: open.substack.com/pub/mojola…

























