SEO Web Consulting for #SEO, #ConversionOptimization, #WebUsability, #UX, #SearchEngineOptimization
Joined March 2008
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Valerie DiCarlo retweeted
Google November 2026 core update is now rolling out 🔥 - this is the third core update of the year
seroundtable.com/google-nove…
Valerie DiCarlo retweeted
There it is! A core update.
Google just pushed the November 2026 core update live.
status.search.google.com/inc…
Valerie DiCarlo retweeted
We're like 3 years into this, and we still don't appreciate the level of crazy we're witnessing.
Google goes all-in on AI Mode to chase ChatGPT (because, like Rodger Daltrey, they "won't get foooooled aaaagaaaaaiinnnn" - as in when Bing beat them to the punch).
Now, OpenAI has no idea what it's doing. So it's the blind leading the blind.
No one knows how to monetize this or, wait for it... wait for it... wait for it... if an ad model even works in an environment where the entire intent is just to get the information and then go do your thing outside that environment.
So now we have AI Mode ads don't do jack for Google revenue (what took them so long to see the obvious is amazing) and ChatGPT ads ain't great either (via @sengineland).
At this point, I feel both companies should create T-Shirts that say "I'm with stupid"
O.M.G
Breaking: Google will turn off web search for schools that opt out of A.I. for kids.
nytimes.com/2026/11/03/us/go…
Valerie DiCarlo retweeted
Google shoved AI summaries down everyone’s throats, only to realize people were clicking fewer website links because AI was giving them the answers. Now it’s costing them billions in lost ad revenue. Incredible that anyone with half a brain couldn’t have seen this coming.
Valerie DiCarlo retweeted
Doesn’t make sense??? Maybe we can be the judges of that for our own sites…
Google's Gary Illyes implies click data is data that doesn't make sense to include in the AI performance report in Search Console
seroundtable.com/click-data-…
Valerie DiCarlo retweeted
Google AI Overviews and AI Mode have a ~0.9% click-through rate says a new opt out study from @CyrusShepard
seroundtable.com/google-ai-o…
Valerie DiCarlo retweeted
For those who don't want AI training on your content, there will soon be a new robots.txt control that instructs all AI tools not to train on your content: _usage_ai-training.
This means you don't have to block bots individually.
Google says, "Instead of managing separate instructions for every AI developer, website owners will be able to use a shared 'policy token' within robots.txt to set broad preferences across participating AI providers."
developers.google.com/search…
Love this @CyrusShepard, well said!!
To sum up today's news:
- Reddit stock is down because of AI answers
- Google stock is down because of AI answers
- Your web traffic is down because of AI answers
Happy to see that worked out well for all parties involved
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Valerie DiCarlo retweeted
More research from Derek and his team about Google poisoning the SERPs for scrapers and trackers. They found Google was providing results based on just *one word* in the query, which would obviously throw off the entire SERP.
Note, sounds like Google started this in early 2026 but seems to have ratcheted this up in September 2026. Check the post for the details, screenshots of the SERPs, and more.
We just published some new research on a specific type of Google poisoning where they ignore the majority of the words in your query. This has been going on since early 2026, though it did spike in the last month alongside the rest of the poisoning.
We also updated our original post with data about page 2 and the poisoning problem is significantly worse than originally reported.
cc @rustybrick @lilyraynyc @glenngabe @brodieseo @CyrusShepard
Valerie DiCarlo retweeted
%$&*!!! whoa.
This reads that Meta is looking to grant itself the rights to scrape websites across the open web - and train Meta's AI - once a company uses Facebook, Instagram, WhatsApp or other Meta services after October 30, 2026. So every biz.
Read that again. Outrageous. 1/5
Valerie DiCarlo retweeted
“While Google has repeatedly said that users are happier with search results when they see an AI Overview, we found no real increase in satisfaction among our participants.” @ForbesAdvisor
forbes.com/advisor/business/…
Wow.
Incredible: Not only is Google working to block AI crawlers, but @nozzleio uncovered evidence that Google is deliberately serving FAKE search results to scrapers
The "poisoned" search results look real, but w/ garbage data. This influences AI crawlers, scrapers, & rank trackers.
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Valerie DiCarlo retweeted
Wow, there it is in writing and straight from the horse’s mouth. 3 months to 2 year… exactly what I see with site recovery timelines.
Google is slamming the door on SERP tracking, but AI agents may be giving it more reason to shut down automated queries. searchenginejournal.com/goog… via @martinibuster, @sejournal
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Valerie DiCarlo retweeted
Google says this is "critical" - so that is a pretty strong word!
Google updates the AI content guidelines to say you should "manually factcheck and review all AI-generated content for accuracy and trustworthiness before publishing"
seroundtable.com/google-upda…
Valerie DiCarlo retweeted
Google September 2026 Spam Update Has Been Unleashed seroundtable.com/google-sept…
Valerie DiCarlo retweeted
This should be interesting
Today we released the September 2026 spam update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/inc…