Being AI native has nothing to do with adoption. If your team uses AI every day and your business still runs the same way, this is for you. It's everything we've learned from hundreds of deployments:

Sam Altman has access to every model OpenAI makes and he still works the way he did 20 years ago He still scrolls his inbox hunting for the email that's "least painful" to open. He knows it makes no sense When David Senra asked him why, he gave the most honest answer I've heard about AI adoption: In his words: "there's something in my mind that is encoded that doing this kind of stuff is what it means to work" Look at what "this kind of stuff" is for him: pasting from one messaging app to another, digging through email, working a to-do list Now look at how work is done in your company. Most of the day is the same stuff. Copying, pasting, chasing updates, moving information from one place to another And every person doing it has the same AI he does If the best tools in the world can't break the habit for Altman, handing your team one more tool won't break it either The habit only breaks when the work itself gets redesigned around AI The companies that redesign their work around AI are already pulling ahead.

Everyone loves to slap "AI native" on top of something. It's techs new favorite buzzword. But it won't mean anything in a few years. Nobody calls their company "internet-native" anymore.

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