Director of Digital Marketing @TokenCServices. Digitally Nomadic, Ever Present.
Joined October 2019
- Tweets34
- Following0
- Followers22
- Likes28
I tend to use GA as a guide rather than hard figures - data never seems to add up properly between platforms i.e. Paid Search Traffic report doesn't directly line up with Google Ads stats. seroundtable.com/google-anal… via @rustybrick
Alex Girardi retweeted
It is not so far back when Instagram stories were introduced as an add-on feature but who knew that it would become an integral feature of the platform! For brands, it is now a strategic decision on what you want to show in your stories for maximum engagement. #instagram
Alex Girardi retweeted
Let's talk about influencer marketing.
A recent @WSJ story says that while influencers could collectively make up to $8.2B this year, it's hard for brands to measure any sales made as a result of partnering with them.
What has your experience with influencer marketing been?
Our very talented web developer is doing a 24-hour gaming livestream to raise money for a local children's hospital! Check out the stream to support her 😊
Kudos to our employee Danielle who is playing a 24-hour gaming Livestream Today Nov 01, 2019 from 7 AM onwards to raise money for a charity called Sick Kids. Hit the link below #charity
extra-life.org/index.cfm?fus…
The downside of working remote - I didn't get to play with these guys!
#PuppiesAtWork #Puppies
"Puppies at the Office" Event from last week at Token in collaboration with Potcake Puppy Palace! It was such a rejuvenating experience to play with these cute puppies! Go check out their website: potcakeplace.com/ #puppy #Kitchener
Alex Girardi retweeted
Welcome BERT: Google’s latest search algorithm to better understand natural language by @rustybrick selnd.co/bhrvmAH
Last week we were told, "You're definitely better than our old marketing company".
It's always nice to hear, and to recognize that we're doing things right.
@TokenCServices #BusinessGrowth
Alex Girardi retweeted
#SEO Competitive Analysis 101:
Step 1: Identify your top competitors
Step 2: Perform keyword gap analysis
Step 3: Perform link gap analysis
Step 4: Perform top content analysis
Full process explained here + how to get free template ▶️ mz.cm/2BrSQhl by @CyrusShepard
Alex Girardi retweeted
This is the guide to Shopify SEO you've been waiting for! It shows you what to do about the e-commerce platform's biggest SEO pain points, including:
• Duplicate product pages
• Duplicate collections pages
• Crawling & indexing issues
mz.cm/2P06fVT by @gofishchris
My next 3 months looks like building out our Content Strategy for 2020, following the excellent Content Marketing Certification by @HubSpotAcademy @JustinRChampion.
Inspired just watching this video course.
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This sounds like a passive-aggressive friend saying they don't mind where we eat but then get huffy later when we don't go where they want.
I think it's better to take the "hint" now rather than face the (potential) wrath later. @rustybrick @seroundtable
seroundtable.com/google-nofo…
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"I realized that the company never thought about me – its reader – when it crafted the content. Its only goal was to attract contact information for lead generation."
We had links for links' sake. Do we have content for content's sake now?
disq.us/t/3iuurj7
@GBalarin
Alex Girardi retweeted
As a digital content marketer, your job is to grow traffic that converts into leads and sales. If you work with companies that sell sexy products, it makes it a little easier.
This post is for the other marketers that work in the not-so-sexy fields.
mz.cm/30XVAxe
Positive initiative, but maybe the correct answer is "Because we care about the environment", not "Because we want to make more sales to young people".
#StartWithWhy
news.sky.com/story/unilever-…
Alex Girardi retweeted
Worried your kid might be an SEO?
Behaviour patterns to look out for:
Talks about success but never failure
Obsessed with details, fails to see big picture
Confuses anecdotes with proof
Claims everything depends
Strong opinions despite lack of knowledge
☎️ 1800-SEO for guidance
Lucky to say @TokenCServices does a lot of these too!
For anyone in need of an SEO kickstart, you know this course is gonna be good.
@moz @HubSpot @HubSpotAcademy #BeginnerSEO #SEOForBeginners
Beginner SEOs, don't miss out on the new SEO strategy course we worked on with @HubSpotAcademy! 📚 This FREE course covers the basics of:
✓ SEO analysis
✓ Link building
✓ How to rank
✓ Content optimization
Want us to save you a seat? Register now:
mz.cm/31OTnVP
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Whenever a non-techy asks what I do for a living, I always respond "I do the online ads".
Let's not forget #SEO, #ContentMarketing, #BusinessDevelopment...(I'm forgetting a lot of things).
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Being a #HubspotPartner has not only elevated @TokenCServices to a next-level agency, but it has massively helped my professional development through the @HubSpotAcademy.
Shout out to the amazing team at @HubSpotSupport!
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Alex Girardi retweeted
An absolute career goal just hit the interwebs today!
I remember all those years ago when I just landed my first ever seo role, I used to watch @moz WBF religiously.
Now I'm overwhelmed to see that I got to be part of it. Wow, what a week! 🔥 🔥 🔥
moz.com/blog/custom-extracti…
