Director of Digital Marketing @TokenCServices. Digitally Nomadic, Ever Present.
Joined October 2019
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Alex Girardi retweeted
It is not so far back when Instagram stories were introduced as an add-on feature but who knew that it would become an integral feature of the platform! For brands, it is now a strategic decision on what you want to show in your stories for maximum engagement. #instagram
Alex Girardi retweeted
Let's talk about influencer marketing.
A recent @WSJ story says that while influencers could collectively make up to $8.2B this year, it's hard for brands to measure any sales made as a result of partnering with them.
What has your experience with influencer marketing been?
Alex Girardi retweeted
Welcome BERT: Google’s latest search algorithm to better understand natural language by @rustybrick selnd.co/bhrvmAH
Alex Girardi retweeted
#SEO Competitive Analysis 101:
Step 1: Identify your top competitors
Step 2: Perform keyword gap analysis
Step 3: Perform link gap analysis
Step 4: Perform top content analysis
Full process explained here + how to get free template ▶️ mz.cm/2BrSQhl by @CyrusShepard
Alex Girardi retweeted
This is the guide to Shopify SEO you've been waiting for! It shows you what to do about the e-commerce platform's biggest SEO pain points, including:
• Duplicate product pages
• Duplicate collections pages
• Crawling & indexing issues
mz.cm/2P06fVT by @gofishchris
Alex Girardi retweeted
As a digital content marketer, your job is to grow traffic that converts into leads and sales. If you work with companies that sell sexy products, it makes it a little easier.
This post is for the other marketers that work in the not-so-sexy fields.
mz.cm/30XVAxe
Alex Girardi retweeted
Worried your kid might be an SEO?
Behaviour patterns to look out for:
Talks about success but never failure
Obsessed with details, fails to see big picture
Confuses anecdotes with proof
Claims everything depends
Strong opinions despite lack of knowledge
☎️ 1800-SEO for guidance
Alex Girardi retweeted
An absolute career goal just hit the interwebs today!
I remember all those years ago when I just landed my first ever seo role, I used to watch @moz WBF religiously.
Now I'm overwhelmed to see that I got to be part of it. Wow, what a week! 🔥 🔥 🔥
moz.com/blog/custom-extracti…
