Director of Digital Marketing @TokenCServices. Digitally Nomadic, Ever Present.
Joined October 2019
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I tend to use GA as a guide rather than hard figures - data never seems to add up properly between platforms i.e. Paid Search Traffic report doesn't directly line up with Google Ads stats. seroundtable.com/google-anal… via @rustybrick
Alex Girardi retweeted
It is not so far back when Instagram stories were introduced as an add-on feature but who knew that it would become an integral feature of the platform! For brands, it is now a strategic decision on what you want to show in your stories for maximum engagement. #instagram
Alex Girardi retweeted
Let's talk about influencer marketing.
A recent @WSJ story says that while influencers could collectively make up to $8.2B this year, it's hard for brands to measure any sales made as a result of partnering with them.
What has your experience with influencer marketing been?
Our very talented web developer is doing a 24-hour gaming livestream to raise money for a local children's hospital! Check out the stream to support her 😊
Kudos to our employee Danielle who is playing a 24-hour gaming Livestream Today Nov 01, 2019 from 7 AM onwards to raise money for a charity called Sick Kids. Hit the link below #charity
extra-life.org/index.cfm?fus…
The downside of working remote - I didn't get to play with these guys!
#PuppiesAtWork #Puppies
"Puppies at the Office" Event from last week at Token in collaboration with Potcake Puppy Palace! It was such a rejuvenating experience to play with these cute puppies! Go check out their website: potcakeplace.com/ #puppy #Kitchener
Alex Girardi retweeted
Welcome BERT: Google’s latest search algorithm to better understand natural language by @rustybrick selnd.co/bhrvmAH
Last week we were told, "You're definitely better than our old marketing company".
It's always nice to hear, and to recognize that we're doing things right.
@TokenCServices #BusinessGrowth
Alex Girardi retweeted
#SEO Competitive Analysis 101:
Step 1: Identify your top competitors
Step 2: Perform keyword gap analysis
Step 3: Perform link gap analysis
Step 4: Perform top content analysis
Full process explained here + how to get free template ▶️ mz.cm/2BrSQhl by @CyrusShepard
Alex Girardi retweeted
This is the guide to Shopify SEO you've been waiting for! It shows you what to do about the e-commerce platform's biggest SEO pain points, including:
• Duplicate product pages
• Duplicate collections pages
• Crawling & indexing issues
mz.cm/2P06fVT by @gofishchris
This is literally opening up the floor for politics and elections on Facebook to become like parents have a vicious argument, and then asking their children to pick sides.
But is that not what politics is already?
With so much controversy around FB recently, and politicians using it increasingly more like a digital warzone, I feel FB is a far cry away from the whole reason it was started in 2004.
It seems that Mark has strayed from his 'Why'.
My next 3 months looks like building out our Content Strategy for 2020, following the excellent Content Marketing Certification by @HubSpotAcademy @JustinRChampion.
Inspired just watching this video course.
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Well, that is unexpected! Hmm, definitely worth testing this for some of my "I need someone right now!" clients.
This sounds like a passive-aggressive friend saying they don't mind where we eat but then get huffy later when we don't go where they want.
I think it's better to take the "hint" now rather than face the (potential) wrath later. @rustybrick @seroundtable
seroundtable.com/google-nofo…
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These messages work...for the company to get leads.
Not necessarily the customer, unless the content is ground-breaking. In which case you wouldn't really need to appeal to their stress emotions.
Sure these drives sales/lead gen, but they appeal to people's stresses. Why not use words and language that makes people want to sign up, rather than feeling like they have to?
Any of these I've ever clicked on, my life has not be impacted by what I got in return.
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Dead right. I was going to say 'yes' but one of my daily joys is going to coffee shops, and I wouldn't want that automated.
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'Run' by Awolnation. It's not strictly great for running, but will make you feel like you're running away from something.
Halfway through certification! Learning so much and applying it to our strategy as I go. #contentmarketing #inboundmarketing #inboundmethodology
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"I realized that the company never thought about me – its reader – when it crafted the content. Its only goal was to attract contact information for lead generation."
We had links for links' sake. Do we have content for content's sake now?
disq.us/t/3iuurj7
@GBalarin